WPP’s GroupM and Universal Music Australia’s joint venture brandamp goes live!
9 July, 2008
brandamp is officially live! Launching in Sydney last night at Universal Music’s headquarters and featuring a performance from new Mercury Records Australia signing Dash & Will to mark the occasion, brandamp is set to act as a music guide for brands. The company’s key focus is to provide a valuable resource for its clients, building music and brand partnerships in a non-exclusive environment.
The 50/50 joint venture will provide marketers with direct, immediate access to Universal Music’s market-leading expertise, resources and catalogues, enabling them to create and deploy advanced music partnerships worldwide. Significantly, Australia is only the second market in the world to experience the brandamp rollout, following the company’s successful launch in the UK last year which developed relationships including Take That and Marks & Spencer, Rimmel and bands Switches and Bedouin Soundclash, and Kellogg’s Special K and tracks from Chris Montez and Cheap Trick.
brandamp will identify opportunities for GroupM agencies and clients to tap into the growing consumer appetite for music across a wide variety of media platforms, drawing on Universal Music’s unrivalled relationships with artists, musicians and talent management and its vast catalogue of recordings. brandamp will also seek to work with other artists and record companies in handling third party synchronisation deals and music partnerships.
George Ash, MD Universal Music said today, “We have a strong and vibrant roster, including some of Australia’s finest music talents. The combination of GroupM’s brands and our roster is a potent force and I look forward to watching relationships between the two entities develop, delivering results for both parties in the market place over the next 12 – 18 months”.
John Steedman, Chairman GroupM Asia Pacific, commented “Connecting brands with consumers is becoming increasingly difficult given this cluttered communications environment. Music is a means of engaging brands with music in a compelling way and through brandamp’s vast access to artists this will now be possible.”
brandamp Australia’s General Manager is Darren Aboud, who began his career some 15 years ago with Universal Music Australia as Director Of Marketing. He went on to hold the position of Vice President of International Marketing for Asia Pacific, based in Hong Kong, then moved to London as Vice President for US Repertoire, responsible for UM marketing in 44 countries
Contact: Nicole Hart, Revolutions Per Minute
Phone: 02 9904 4212 or 0418 324 312 About GroupM
GroupM is the leading global media investment management operation. It serves as he parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP's media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. www.groupm.com About Universal Music Group
Universal Music Group is the world's leading music company with wholly owned record
operations or licensees in 77 countries. Its businesses also include Universal Music Publishing Group, the industry's leading global music publishing operation. Universal Music Group's record labels include Decca, Deutsche Grammophon, Disa, Emarcy, Fonovisa, Interscope Geffen A&M Records, Island Def Jam Music Group, Lost Highway Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Motown Records Group, Universal Music Latino, Universal Records South, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which includes the last 100 years of the world's most popular artists and their recordings. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, its new media and technologies division; Bravado, its merchandising company; Twenty-First Artists, its full service management division; and Helter Skelter, its live music agency.
Universal Music Group is a unit of Vivendi, a global media and communications company.
Universal Music Australia’s roster includes artists such as U2, Powderfinger, Wolfmother, Amy Winehouse, Jack Johnson, The Eagles, Sting, Fergie, Mika, Brian McFadden, Kanye West, 50 Cent, The Black Eyed Peas, Jay Z, Rihanna, Mary J Blige, Fall Out Boy, Snow Patrol, Gwen Stefani, The Killers, Mariah Carey, Vanessa Amorosi, Kate Ceberano, Carl Riseley, Andrea Bocelli and Andre Rieu. www.universalmusic.com.au