Wunderman acquires independent Designkitchen to boost N.America digital offering
7 July, 2008
— Wunderman, the largest marketing services network in the world and part of WPP, acquired Designkitchen, the leading digital and interactive agency in the Chicago/metro area, continuing the agency’s aggressive expand expansion of its digital offering.
The addition of Designkitchen marks an extension of Wunderman’s expansion across secondary markets in the U.S. and abroad. Over the past three years, Wunderman bolstered its strength and size through a measured strategy of acquisition of digital assets in the largest 20 markets around the world.
The agency will continue to operate under the Designkitchen brand, and agency principal and CEO Sam Landers will remain at the helm. Landers will report to Rick Schreuder, Wunderman’s Chicago president.
“Designkitchen helps us in our deliberate effort to expand our digital offering across every aspect of the customer experience,” said Daniel Morel, Wunderman CEO. “Doing so enables us both to offer clients the most diverse and effective ways of spurring a dialogue with their customers.”
“Our two organizations complement each other perfectly, blending Designkitchen’s web strategy, design and information architecture with Wunderman’s ability to connect with consumers across a wide variety of touchpoints,” said Schreuder.
“We can now easily incorporate the Web, mobile platforms and the latest in digital technology into our work for promotions, sponsorship and motorsports clients. Together, Wunderman and Designkitchen will deliver powerfully integrated marketing ideas and superior digital experience, ” Schreuder added.
“With second and third generation website strategies, more companies today are focused on strategic content development and targeted delivery,” said Designkitchen’s Landers. “As part of the Wunderman Network, we now have the opportunity to expand our CRM and ECRM capabilities, integrating Designkitchen’s core interactive brand and technology expertise.”
The two offices have already worked together on several initiatives, including Burger King, HON and Butterball. Designkitchen was founded in 1992 by Sam Landers. About Wunderman
Wunderman creates impactful conversations between our clients and their customers. For 50 years, listening has been at the core of every campaign and vital to success. We believe strong, lifelong, profitable customer conversations result from getting the right people talking, in the right way, at the right time. We constantly look for deep customer insights and new and better ways to create these conversations. Our global network spans more than 15 companies and 130+ offices in 55 countries. We have an enviable roster of blue chip clients and expertise across every channel and discipline. Last year, Advertising Age ranked Wunderman the #1 marketing services network in the world. In the U.S and around the world, Wunderman consistently ranks in the Top 10 Direct and Digital agency lists. The Cannes Lions International Advertising Festival recognized our work with the Direct Grand Prix two years in a row, and Forrester Research acknowledges the depth of our capabilities. Wunderman, part of Young & Rubicam Brands, is a member of WPP (NASDAQ: WPPGY).About Designkitchen
Designkitchen strategically leverages opportunities in emerging technologies and innovative user experience to creatively activate brands online, build stronger customer relationships and accelerate sales cycles. As a full-service interactive marketing agency, our interdisciplinary teams are wholly invested in long-term, collaborative client relationships, creating measurable value for our clients such as Bally Total Fitness, Carrier Corporation, Coventry Health Care, Life Fitness, Motorola, Oprah’s Angel Network and United Technologies.