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O&M names new India President for Ogilvy Public Relations Worldwide

1 July, 2008

Mumbai – Ogilvy & Mather India today named Arijit Sengupta the new National Head of Ogilvy Public Relations Worldwide in India.

Piyush Pandey, Executive Chairman and National Creative Director, O&M India called Arijit a “terrific talent,” and added “we are very delighted to have him on board. PR is a core component of our 360 degree Brand Stewardship strategy, and we are optimistic about its future growth in India.”

Arijit comes to Ogilvy from Corporate Voice Weber Shandwick, a unit of The Interpublic Group of Companies.

A Post Graduate in Financial Management and Mass Communications, Arijit has been with Weber Shandwick for over 7 years and has overall 17 years experience in Marketing and Communication.

“I am very excited about working with Ogilvy PR,” Sengupta said, “which is one of the few Indian agencies offering integrated communications. I look forward to this opportunity, as Ogilvy PR is also the runaway leader in Asia Pacific in size and reach, and has won far more awards than any other agency and boasting a proud portfolio of brands such as Arcelor Mittal, Yahoo, Cadbury’s, UPS, Dell and Rolls Royce among hundreds of others. ”

Christopher Graves, Regional CEO of Ogilvy PR, says Arijit is joining at an historic time.

“As an Asian Pacific PR network, we have grown more than 70% in the past four years and are now twice the size of any competitor. India will be a key driver in the world economy for a long time to come and we need someone at the helm with experience and agility to steer us into whole new areas. We think Arijit is the right person to do that.”

Arijit’s earlier experience includes senior positions in companies like Euromoney Group and The Times of India. He has also worked with Ruder Finn, which is a large Investor Relations firm headquartered in New York. He led the communication outreach programme - Pre IPO for Geometric Software Solutions Ltd. He had also successfully launched the Communication Campaign for Prudential ICICI, ICICI PFS and ITC Threadneedle.

Arijit is a visiting faculty at IIM – Bangalore and has been associated with MICA for the past 10 years.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide has received the honor of being named the top agency of the year four years in a row by top industry publications around the world. Headquartered in New York, Ogilvy PR partners with clients around the world froms its offices in 60 markets across the US, Europe, Asia, Africa and the Middle East. Ogilvy PR has specialty practices in Corporate, Health & Medical, Entertainment, Marketing, Public Affairs, Social Marketing and Technology. Through Feinstein Kean Healthcare, Ogilvy PR provides business and communication consulting to biotechnology companies. Ogilvy PR is part of the WPP Group, the world’s largest marketing communications company (NASDAQ: WPPGY, and the Ogilvy & Mather Worldwide Group of companies.

Ogilvy PR’s India operations is one of the oldest, most applauded and integrated international PR networks in India. Established 23 years ago in India, Ogilvy PR is the only public relations consultancy in this market that is well entrenched into the 360 degree operations and planning of a large communications agency like Ogilvy & Mather.

Ogilvy PR India is the first and so far the only PR agency to win an ABBY award for its campaign Goli ke Hamjoli in 1999. It was also awarded the Crème de la Crème Award, the first ever Global WPPED Cream Awards, USA, in 2007 for work on Amaraja Batteries. The same campaign also won the Asia Pacific PR Week Award, in Hong Kong. Earlier awards include Asian Brand Marketing Effectiveness Awards, Hong Kong and the EFFIES for Cadbury’s Crisis Management case.

Acrobat Document OgilvyPR_PressRelease_IndiaPresident_Jul08_guid11a.pdf

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