GroupM reorganizes local broadcast buying operations
30 January, 2008
NEW YORK—GroupM, the world’s leading full service media investment management company, today announced a sweeping reorganization of the local broadcast units at its major operating companies.
The announcement was made by GroupM Chief Investment Officer Rino Scanzoni, who said the reorganization will impact the local broadcast buying units at Mediaedge:cia, MediaCom, and MindShare.
The plan calls for the local broadcast units at each of the three media service agencies to be consolidated into two separate teams called Team Matrix and Team Motion that will operate under the GroupM banner.
Each team will operate completely independently of each other with separate personnel and management, as well as separate office space, in order to provide a clear separation of conflicting accounts while also recognizing the regional needs of specific clients. Team Matrix will have offices in New York, Atlanta, Chicago and Los Angeles, while Team Motion will operate out of offices in New York, Boston, Atlanta, Miami, Detroit, Chicago, Dallas, Denver, Los Angeles and San Francisco.
Ellen Drury has joined GroupM from her role as Senior Vice President, Director of Local TV and Radio Investments, at Optimedia U.S. to serve as president of Team Matrix; Rebecca Rogers, currently director of local automotive broadcast in Mediaedge:cia’s Irvine, California office, was named president of Team Motion. Both will be based in New York and will report to Scanzoni.
“Local television and radio buys can be leveraged effectively with the intelligent use of scale,” Scanzoni said. “Both of these teams will handle well over $1 billion in billings and have critical mass in all markets. This will help us drive better pricing, terms and added value opportunities for our clients.”
Scanzoni added that a more centralized operation also will drive improvements in research, accountability, EDI initiatives, and business practices in emerging platforms as well as lend consistency to GroupM efforts in establishing best in class approaches to market forecasting, cost benchmarking, negotiation tactics and strategy, inventory management and schedule stewardship.
“Some of the systems and approaches to doing business at the three units varied considerably, and this move allows us to streamline our operations and make them more consistent across the board,” Scanzoni said. “It provides us with more of an opportunity to develop best practices, as well as the facility to move our people more fluidly across the groups when needed.”
The consolidation will also allow for more effective management and deployment of training initiatives, particularly in new systems that will help reduce time spent on transaction and bill paying redundancies.
The reorganization will be phased in over the next several months and is not expected to be fully operational until mid-summer. Until that time, all three local broadcast units at the individual GroupM operating units will remain fully functional. ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies. ABOUT WPP
WPP (NASDAQ: WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications. Our worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, The Voluntarily United Group, Grey Worldwide, Bates Asia, MindShare, MediaCom, Mediaedge:cia, Millward Brown, Research International, Kantar Media Research, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Enterprise IG, Landor and Fitch among others. Our companies provide communications services to clients worldwide including more than 330 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. We work with over 330 clients in three or more disciplines; more than 130 clients in four disciplines and over 100 clients in six or more countries. Collectively, WPP employs more than 102,000 people (including associates) in over 2,000 offices in 106 countries. For further information, visit www.wpp.com
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