GCI Middle East Scoops PR Oscar in Dubai, for the Best Use of Public Relations
21 February, 2008
GCI Middle East scooped the biggest recognition in the industry at the GMR Marketing Effectiveness Awards (GEMAS 2008) for the best use of Public Relations for the launch of the ‘Lost Paradise of Dilmun Water Park’ in Bahrain, now one of the leading tourist attractions in the region. The event held in Madinat Jumeirah was attended by over 600 marketing, media and advertising executives from around the region.
Besides Philippe Skaff, CEO of Grey World Wide MENA and Greg Wixted, Regional Head of GCI, Paul Blunt, General Manager and Mohamed Ali, Sales and Marketing Director were present at the prestigious ceremony for The Lost Paradise of Dilmun. Commenting at the awards ceremony, Greg said, “It is a very big honour for us to receive this award as one of the youngest agencies in the region. The ‘Splashtastic’ campaign was based on clear return on investment for every penny that the client invested in the launch and achieved phenomenal results, putting the water park firmly on the tourist map.”
Adding to his comments Global CEO of GCI Jeff Hunt stated, “This campaign epitomizes our emphasis on digital media and creative, innovative thinking, and we are fortunate to have such a strong team of professionals in the Middle East. I am particularly proud of the team’s solid results, their ability to extend efforts beyond traditional media relations as well as their unique approach to engaging the water parks consumers.”
The 77,000 SQM water park opened in September 2007 at a cost of $50 million, featuring the latest in water park technology, with six zones and features 14 slides, pools and fountains, in addition to themed food and drink outlets that is considered the largest in the region.
On receiving the award Paul Blunt, General Manager of The Lost Paradise of Dilmun commented, “We are extremely honoured to have been short-listed for the GEMAS, and even more so to have won this award in the most competitive category. For us, the launch was amazing, visitor numbers exceeded our expectations and in only three months the park has become the leading attraction in the Kingdom of Bahrain. We are proud to have GCI as PR partners and the work they have done in creating the launch has been exemplary.”