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Discovery Communications sign on for TNS Media Research DIRECTView service

15 December, 2008

New York – TNS Media Research, a division of TNS Media providing Internet, TV, and radio audience measurement worldwide, has announced that Discovery Communications, the world’s number-one nonfiction media company, has signed an agreement to utilize the DIRECTView™ service, one of the largest national audience measurement services available in the United States. Discovery Communications is the first of TNS Media Research’s programmer clients to sign up for the service which will provide granular insight into live and time-shifted (DVR) audience ratings at a second-by-second interval for Discovery’s entire range of networks, including HD simulcasts and previously unreported emerging networks.

"In today's competitive marketplace, it is imperative that Discovery remain ahead of the curve and work with innovative companies to provide more precise and detailed viewer research," said David Zaslav, CEO, Discovery Communications. "As Discovery continues its quest to satisfy curiosity and support marketers’ goals for increased value and accountability, the DIRECTView service offers a new level of intelligence and a strategic edge to our programming and advertising strategies."

The DIRECTView service will enhance the depth of analysis available to Discovery by leveraging the Return Path Data (RPD) from DIRECTV’s national footprint of 100,000 satellite television subscribers projectable to the entire DIRECTV subscriber base of more than 17 million households. Discovery Communications began working with TNS Media Research in 2007 to measure second-by-second viewing behavior of its HD Theater channel through the set-top-boxes of 300,000 Charter Communications households.

TNS Media Research processes DIRECTV’s STB data and allows for detailed analysis through InfoSys, the most widely-used media analysis and planning system in the world. InfoSys will provide Discovery Communications with direct access to in-depth analytics of program and commercial viewing patterns on a second-by-second basis.

“As the first programmer to sign up for this innovative service, we applaud Discovery for taking a leadership step and we look forward to providing them with the type of comprehensive accountability and transparency that the marketplace has been asking for,” said Dean DeBiase, CEO, TNS Media. “The insights gleaned from DIRECTView will be instrumental in helping Discovery and its clients make more informed advertising and programming decisions thanks to the measurement of total viewing activity, including live and time-shifted (DVR) viewing on a second-by-second basis.”

This announcement supports TNS Media’s strategy of helping clients translate complex market data into targeted business results. TNS Media Research’s agreement with Discovery further anchors its position as the largest global provider of advanced audience measurement services.

About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in over 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including For more information, please visit  

About TNS Media
Established in more than 30 countries, TNS Media explores all media – print, radio, TV, Internet, social media, cinema and outdoor worldwide, 24 hours a day, seven days a week, and offers a full range of insights, analyses and audience measurement services.

TNS Media combines the deepest expertise in the industry to provide media and marketing intelligence including advertising expenditure monitoring, advertising creation monitoring, audience measurement, market influence analytics, online consumer behavior tracking, news monitoring, sports sponsorship evaluation and more. The TNS Media companies track more than 3 million brands and provide vital market intelligence to 16,000 customers around the world. For further information, please visit

About Kantar Group and TNS
The Kantar Group is one of the world's largest research, insight and consultancy networks. By uniting the diverse talents of more than 20 specialist companies – including the recently-acquired TNS – the group aims to become the pre-eminent provider of compelling and actionable insights for the global business community. Its 26,500 employees work across 80 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies. The Kantar Group is a wholly-owned subsidiary of WPP Group plc. For further information, please visit

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