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How well do you know your teens?

12 December, 2008

TRU (Teenage Research Unlimited) have provided insights in the USA for over 25 years, helping over 150 of the world’s top marketers, including Nike, Nokia and Coca-Cola to understand this complex, diverse and important market sector. At the end of 2007, Research International acquired TRU and have rolled out this offer worldwide, providing a programme that helps you to know more about, and sell more to, teens. A 15 per cent discount is offered to all WPP agencies.

TRU is so well liked that everyone wants access!” – Johnson & Johnson

The annual subscription offers a full, regional report which consists of findings from the yearly online survey, individual country chapter reports and quarterly trend reports, all of which provides invaluable insight into:

• Consumer Behaviour: what teens spend, buy, own, and plan to buy.
• Media: what teens read, watch, click on and listen to – how they communicate.
• Lifestyles: what teens do, where they go, how they socialise.
• Values: what defines them.
• Trends: what’s the “latest and greatest”, what engages them right now.

TRU is our lifeline to this market” – MTV

Have you considered how teens will be spending their money during this global recession? In fact, where does their money come from and what is their average annual spend? How do they respond to online advertising and how much do their peers influence them? These questions and much, much more can be answered with the 2009 TRU report.

Phenomenal… absolutely incredible!” – Procter & Gamble

For more information contact:
Phillip Coote
tel. 00 44 (0) 207 656 5125

Acrobat Document tru_pressrelease_teens_dec08_guid84a3e25ac14a47469.pdf

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