Hill & Knowlton launches Global Communications Practice in China
12 December, 2008
– Chinese companies keen to improve their international image can now benefit from Hill & Knowlton’s newly launched Global Communications Practice. The Global Communications offering integrates the best in global practices with Hill & Knowlton’s vast network of industry experts in order to deliver strategic consultancy services that serve the international communications needs of Chinese companies.
Frances Sun, Senior Vice President of Hill & Knowlton China, will lead the new Global Communications practice from Beijing. Mrs. Sun was previously client service director for Hill & Knowlton’s Beijing 2008 Olympic Games International Communications Project.
On her new role, Mrs. Sun commented, “Chinese companies are facing a flood of challenges overseas, from product safety and quality concerns to local competition in new markets and different cultural practices. Communications plays a crucial role in informing consumers, business partners, and local governments that Chinese brands have the ability and credibility to meet their needs.”
James Heimowitz, President & CEO, Hill & Knowlton North Asia, said, “Hill & Knowlton’s global talent network has the right combination of international experience and local expertise to counsel Chinese companies on their communications strategy abroad and its execution.”
The innovative Global Communications offering will feature the following services: development of an International PR System, Corporate Reputation and Brand Management Communications, Executive Leadership Communications, M&A Communications, IPO Communications, Crisis and Issues Management Infrastructure, Corporate Social Responsibility Consultancy, and Professional Workshops. Contact
+86 10 5861 7575 About Hill & Knowlton
Hill & Knowlton, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 73 offices in 41 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups. For further information please visit www.hillandknowlton.com About Hill & Knowlton China
Hill & Knowlton is the first international PR agency to enter the China market with the opening of its Beijing office in 1984. More than 300 bilingual consultants serve clients from offices in Beijing, Shanghai, Guangzhou, Wuhan, Chengdu, Jinan, Shenyang and Nanjing.
Highlights of H&K’s landmark engagements in China:
1985 – First PR event on Beijing’s Tiananmen Square. General Motors donated 20 Cadillacs to China CITIC Group, which were driven through Tiananmen Square.
1989 – Launched McDonald’s first store in China, which was broadcasted live globally.
2000 – Launched Asia’s first live webcast for an international brand.
2001 – Highlighted China as a venue for international sports competitions with its first international tennis event, the Tennis Master’s Cup in Shanghai. It was rated ATP’s best Master’s Cup.
2005 – H&K became the first international agency to train spokespersons with China’s State Council Information Office. More than four hundred spokespeople participated in the training.
2006 – Appointed by the Beijing Organizing Committee for the Games of the XXIX Olympiad (BOCOG) as its official communications partner.