Mark Penn to author “Microtrends” column for Wall Street Journal Online

11 December, 2008

NEW YORK — The Wall Street Journal Online announced today that Mark Penn, CEO of Burson-Marsteller and president of Penn, Schoen and Berland, will author a regular column for called “Microtrends,” focusing on demographic trends in society and business. Mr. Penn earlier wrote a book with the same title. Written with E. Kinney Zalesne and available to all users, “Microtrends” will appear regularly in the Media & Marketing section of (

The first column, “The Mattress Stuffers,” appears on today and takes a look at “people who have lost their trust in the financial world, and are preparing for the next meltdown.”

“Mark’s new column will offer a unique voice and perspective on topics we believe our readers will find timely and enjoy,” said Almar Latour, managing editor of “His regular missives will join the roll-out of new and upcoming features and columns on the site that began with the redesign in September, and we look forward to bringing our users more insight and analysis than ever before.”

Added Mr. Penn, “"I'm delighted to be part of the family and look forward to interacting with the readers."

Media Contacts:
Ashley S. Huston
Dow Jones & Company
(212) 416-2025

About The Wall Street Journal Online
The Wall Street Journal Online at, published by Dow Jones & Company (, is the leading provider of business and financial news and analysis on the web with more than one million subscribers and 20 million visitors per month. Launched in 1996, is the flagship site of The Wall Street Journal Digital Network and attracts a rapidly growing audience of industry leaders and influencers. The award-winning site provides in-depth business news and financial information 24 hours a day, including breaking business and technology news and analysis from around the world. It draws on the Dow Jones network of nearly 1,900 business and financial news staff – the largest network of business and financial journalists in the world.

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