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Spafax and Fairmont Hotels & Resorts team up to re-launch Fairmont Magazine

1 December, 2008

TORONTO – Spafax, one of the world’s leading providers of custom media today announced a partnership with Fairmont Hotels & Resorts, a leader in the global hospitality industry, that will see it assume editorial, production and publication responsibility for the luxury hotel group’s customer publication, Fairmont Magazine. The inaugural issue of the new look
publication is scheduled to debut in March 2009, followed by a major re-launch issue and event in September 2009.

Produced bi-annually, Fairmont Magazine celebrates the memorable and timeless spirit of the Fairmont brand and its place in the world. Distributed in all Fairmont guestrooms portfolio-wide, a fresh, new mix of editorial will headline the redeveloped Fairmont Magazine, astutely showcasing the sophisticated elegance and sense of place that defines Fairmont Hotels & Resorts. Placing greater emphasis on emotive content and other innovative approaches will enable Spafax to more fully characterize Fairmont and bring its luxury brand to life, creating a publication that will resonate with its affluent, loyal and well-traveled guests.

Readers will “enter” the magazine through “The Lobby”, a dynamic front-of-the-book section featuring news, engaging tidbits and columns from around the globe. Deeper inside, guests
will find striking photography and editorial mirroring the stylish décor of guestrooms – comfortable, entertaining sanctuaries that celebrate the best the world has to offer. Feature articles will contain a variety of content, from lifestyle and travel to culture and adventure, while also showcasing Fairmont’s pioneering commitment to responsible tourism, its enduring connection to the local communities in which it operates, and its focus on providing healthy lifestyle options for guests and colleagues alike.

“Fairmont is an iconic brand across North America and around the world,” said Spafax
Editorial Director, Arjun Basu. “We’re excited to partner with such a prestigious brand and look forward to providing Fairmont guests with a publication that is informative, sophisticated,
entertaining and distinctive. This magazine will place Fairmont within the wider world while also bringing the world to Fairmont’s guests.”

“The Fairmont Magazine is a high-impact medium that enables us to connect with our
guests on a more personal level,” said Brian Richardson, Vice President Brand Marketing, Fairmont Hotels & Resort. “Spafax’s expertise and understanding of custom media will help us take the magazine to the next level, while ensuring it remains stylish, engaging and reflective of Fairmont’s unique brand positioning."

About Spafax
Spafax is one of the world’s leading providers of custom media. Magazines published by Spafax include Air Canada’s award-winning enRoute, recently named Magazine of the Year by the Canadian Society of Magazine Editors, and a variety of other titles, and is recognized as one of the world’s leading suppliers of in-flight entertainment, custom media and advertising sales with clients around the world. Spafax is a part of the specialist media division of WPP, one of the world’s leading communications companies. For more
information, please visit

About Fairmont Hotels & Resorts
A leader in the global hospitality industry, Fairmont Hotels & Resorts is an extraordinary collection of luxury hotels, which includes iconic landmarks like Fairmont Le Château Frontenac in Québec City, Fairmont The Norfolk, Nairobi and London’s The Savoy, reopening in 2009. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible
tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program. Fairmont’s portfolio includes 56 distinctive hotels, with plans to develop over 25 new properties in the coming years in destinations as diverse as Shanghai, Morocco and Anguilla.

Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 91 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit

Media Contact 
Arjun Basu
T: 514-844-2001

Acrobat Document spafax_pressrelease_fairmont_dec08_guid883bebe08b3.pdf

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