Kinetic branding gets refreshed
12 August, 2008
Kinetic Worldwide’s ongoing commitment to evolving and improving their offering has seen them undergo a programme of development that has resulted in several improvements and enhancements to their brand identity. Coming three years after their launch, the changes have been made to reflect the energy of their business and support the company vision of the world's leading Out of Home communications agency.
Implementation of the Brand Refresh began back in June with the launch of the new Kinetic website, which illustrates their strong global positioning and wide range of services, and also gives visitors further insight into the Out of Home medium and the changing nature of consumers on the move.
This was followed by the introduction of fresh, new Kinetic imagery which will be used across new stationery, signage, internal and external communication as well as office branding. The branding supports twelve visual images, showing audiences on the move in a dynamic, global Out of Home context. All elements of the Brand Refresh will be implemented during a phased roll-out across the year to each of Kinetic’s 42 offices. Kinetic’s overall brand positioning is a media agency that understands how to communicate with people on the move and as a reference point for Out of Home media. Kinetic now has four core colours and two straplines – reach the moving world and moving minds.
Nick Mawditt, Director of Marketing and Insight at Kinetic, comments, "Our brand identity is crucial in that it not only differentiates us from other media agencies, but highlights the visual and communications appeal of Out of Home and Kinetic's unique positioning within the industry, plus the changing and dynamic nature of consumers on the move."
The refresh was implemented by Philosophy Design, Kinetic's long term branding partner.
For further information please contact:
Nick Mawditt 020 7544 4635 firstname.lastname@example.org
Deborah Eburne 07775 824315 email@example.com
Ciara Waller 020 7544 4641 firstname.lastname@example.org