JWT INSIDE and VML relaunch Microsoft careers site
7 August, 2008
JWT INSIDE, one of the world’s leading employment communications companies, and fellow WPP organization VML, a full-service digital agency, announce the relaunch and expansion of the Microsoft View<myWorld> careers Web site at viewmyworld.com. The new site features a refreshed home site plus six, robust extension sites representing different business groups within the Microsoft organization.
Within the heavily competitive technology industry, this careers site takes a unique approach, where each business group site tells a distinctive story, yet maps back to one employer brand: "View<myWorld>." The concept stems from research that found Developers, Testers and Program Managers would rather learn about Microsoft careers from a fellow developer on the inside, rather than from a recruiter or an ad campaign. This site lets the employees do the talking, where "View<myWorld>" is an invitation, written in the core-tech’s tribal language of code, to discover the experience of being a real Microsoft employee.
"Microsoft is truly revolutionizing the careers Web site experience by approaching candidates in a completely accessible, uncensored and personal way," said Kerry Antezana, Creative Director at JWT INSIDE. "The site readily embraces Web 2.0 features and bans traditional ‘marketing’. Here, Microsoft steps aside and lets employees and candidates have a conversation."
View<myWorld> breaks ground with features such as social networking opportunities, uncensored testimonials, an intuitive and elegant user experience, video cataloging with sorting functions, targeted blogs links and an RSS blog feed, robust cross-linking across sites and products, and the question "Why work at Microsoft?" is answered with actual proof, such as employee roundtable videos. The message is communicated in Web 2.0 features and relayed through the images, words and experiences of Microsoft employees.
"Our best evangelists are authentic. A candidate can spot a marketing spin from a mile away. It’s the passionate, heart-felt conversations that help a company come to life through their employees. Our goal is to help these conversations take place." - Gretchen Ledgard, Marketing Manager; Microsoft Staffing & JobsBlogger
The partnership on this project was the first large-scale collaboration between WPP sister agencies, JWT INSIDE and VML. The site architecture has been developed with scalability in mind, so adding new business groups, features, employees, or content can be easily managed by the team.