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Added Value appoints Hawkins to CEO role, replacing Porter who joins Thomas Cook

25 April, 2008

Global brand consultancy Added Value has today announced the appointment of Janine Hawkins as Worldwide CEO. She replaces Angus Porter who will be moving to FTSE100 business Thomas Cook as Group Strategy Director. The change takes effect on 1st June 2008.

Added Value is part of Kantar Group the information, insight and consultancy arm of WPP. Added Value has offices in 15 countries and serves as a brand development, research and insight partner to clients including AT&T, Vodafone, Pepsi, SABMiller, Colgate, Deutsche Bahn and Allianz. Added Value is seen by clients as distinctive for its customised marketing solutions, quality of insight and ability to work with creative partners such as design agencies and advertising agencies.

Janine joined the business in 1995 and has served in a variety of country, client and talent roles for the Added Value Group, most recently as Global CEO for People and Organisation, where she worked with each of its 25 offices to ensure that their teams are equipped and motivated to deliver the world class marketing solutions clients expect. In her time at Added Value Janine has worked across many of the company’s key clients.

Janine Hawkins says: “Added Value is a unique business that I have a real passion for. We have fantastically talented international teams and I'm looking forward to working with them to tackle our clients' future marketing challenges.”

Eric Salama, CEO of Kantar, said: “I’m delighted for Janine and for the business. It’s always nice to be able to appoint from within and on this occasion there was no need to look outside. Janine has demonstrated a great ability to add value to clients, a real passion for developing the people within the group and for recruiting new talent where necessary and a respect for the variety of offers and cultures which make Added Value the business it is.

“At the same time I’d like to say a huge thank you to Angus. It’s been a great pleasure to work with him, and on behalf of Added Value and Kantar we all wish him well in his new role.”

About Added Value Group
Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors. Everything they do starts with insight and ends with action, in pursuit of healthy brand growth for their clients.

Added Value’s approach is individually tailored to the task in hand, with one important element a constant. That’s their belief that people will always choose the brand which makes them feel the way they want to feel.

With a footprint that now extends across 25 locations in 15 countries, drawing on the expertise within its global network, Added Value Group fuses brand marketing, consumer insight, innovation, and communications optimisation to help solve clients’ marketing problems.

Added Value Group is part of Kantar Group, the information, insight and consultancy arm of WPP, one of the leading communications services companies.

More information is available at:  

About Kantar
Kantar is one of the world’s largest research, insight and consultancy networks and part of the WPP Group. We help clients make better business decisions through a deeper understanding of their markets, their brands and their customers. Kantar brings together a diverse group of outstanding marketing insight and consulting companies – each an expert in their field who can work together seamlessly to help clients address business issues in a holistic and strategic way.

Companies include: Added Value Group, AMRB, BMRB, BPRI, Cannondale Associates, Center Partners, Glendinning Management Consultants, Henley Centre Headlight Vision Yankelovitch, IMRB, Japan Kantar Research, Kantar Operations, KMR Group, Lightspeed Research, MVI, Mattson Jack Group, Millward Brown, Research International, RMS and Ziment Group. The Group has 22 companies operating in 70 countries worldwide.

For further information please visit us at:  

About WPP
WPP (NASDAQ: WPPGY) is one of the world’s leading communications services groups, providing national, multinational and global clients with advertising; media investment management,’ information, insight & consultancy’, public relations & public affairs; branding & identity, healthcare and specialist communications. WPP’s worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, Grey Worldwide, The Voluntarily United Group of Creative Agencies, MindShare, Mediaedge:ia, MediaCom, Added Value, Millward Brown, Research International, KMR Group, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Grey Direct, Hill &
Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, GCI,
CommonHealth, Sudler & Hennessey, Ogilvy Heathworld, Grey Healthcare Group, Enterprise IG, Landor, G2 Worldwide and Fitch, among others.

Our companies provide communications services to clients worldwide, including more than 300 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 330 client in three or more disciplines; more than 230 clients in four disciplines and nearly 200 clients in six or more countries.

Collectively, WPP employs 100,000 people in over 2,000 offices in 106 countries
For further information please visit us at: 

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