Tom Dempsey named Director of Digital Investment for GroupM North America
21 April, 2008
— Tom Dempsey, a media agency veteran with extensive national broadcast media buying experience, today was named director of digital investment for GroupM North America, a new position.
The announcement was made by GroupM Chief Investment Officer Rino Scanzoni, who said Dempsey’s appointment is effective immediately. Dempsey will be based in New York and will report to Scanzoni.
Dempsey joins GroupM from his previous role as managing partner, director of national broadcast at Mediaedge:cia, one of GroupM’s four operating units. The others are MAXUS, MediaCom, and MindShare.
In his new role, Dempsey will be responsible for reviewing all business transactions with online suppliers across the GroupM agency network in order to establish best-in-class pricing, terms, and business opportunities for GroupM clients and agencies.
“Our clients are significantly increasing their investments in online media and we need to establish the same rigor for the online investment process as we have off-line while leveraging our significant scale in this market and internationally,” said Scanzoni. “Tom will be building a rate data base for benchmarking costs and for tracking and forecasting spending across GroupM. The goal is for Tom to negotiate overall contracts with leading publishers which would then be utilized across the group.”
Dempsey joined Mediaedge:cia in 2004 and over the past four years has worked on accounts including Citibank, Colgate-Palmolive, Energizer, Macy’s, Cadbury Schweppes, Chanel, and TomTom. His responsibilities have included managing marketplace analytics, coordinating agency upfront strategies and negotiations with key suppliers, and participating in new business pitches.
Prior to Mediaedge:cia, he worked as Senior Vice President, Group Director at MediaVest, responsible for managing several assignments including Masterfoods, Capital One, Heineken, Avon, Activision, JC Penney and Enterprise Rent-A-Car. Prior to joining MediaVest (then TeleVest) in 1994, he was a supervisor at GM Mediaworks in their national buying operation handling General Motors sports commitments. He began his media career at Lintas.ABOUT GROUPM
GroupM is the leading global media investment management operation. It serves as the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare. Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions. The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring competitive advantage to our clients and our companies.MEDIA CONTACT: