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Ogilvy PR appoints public relations veteran Lucy Chen as Chief Media Trainer

9 April, 2008

Beijing, China – Ogilvy PR in China announced today the appointment of Lucy Chen to the position of Chief Media Trainer to support its growing business in the Mainland, covering offices in Beijing, Shanghai, Guangzhou, Chengdu, Fuzhou and Shenzhen.

Lucy Chen is a native of Beijing with work experience in the United States and Hong Kong. Chen has been working in the public relations industry for the past 14 years. She began her career with American Express and joined Burson-Marsteller’s Beijing office in 1993. After 10 years with Burson-Marsteller, Chen joined Edelman Public Relations in Beijing in 2003. Chen has a deep understanding of the media environment in China and extensive experience in training executives on how to conduct interviews.

“We are seeing enormous growth in the demand from both our local and multinational client base for media advisory services, and Lucy is among the very best in the China market. We are delighted she has joined our team,” commented Scott Kronick, China President of Ogilvy Public Relations Worldwide.

At Ogilvy PR, Chen will be based in Beijing and work across Ogilvy PR’s practice groups to provide a dedicated media training and coaching product. She links with professional media coaches throughout the world to bring this dedicated service to Ogilvy PR’s clients in the Mainland.

About Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a leading global marketing communications firm, with offices in more than 60 cities around the world. In its 26th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its consumer marketing, corporate, healthcare, technology, public affairs, social marketing and entertainment practices. The agency also offers biotechnology and government affairs expertise through its subsidiaries Feinstein Kean Healthcare and Ogilvy Government Relations, respectively. Ogilvy Public Relations Worldwide is part of the WPP Group, one of the world's largest communications services organizations (NASDAQ: WPPGY, For more information, visit our Web site at

For more information, please contact:

Alexandra Robinton
tel: +86.10.8520.6458

Acrobat Document OgilvyPR_PressRelease_LucyChen_Apr08_guid4edb37e9f.pdf

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