Coley Porter Bell creates new brand identity for global roofing company Monier

4 April, 2008

Coley Porter Bell has created a new brand identity and guidelines for global roofing company Monier, formerly known as Lafarge Roofing. A visual marque and word marque have been created to give the world leader in pitched roofing products a highly visible brand positioning.

Monier has been developed as the global masterbrand and will also be used to endorse various product brands (Braas, Redland, Tégula, Wierer, RuppCeramika and Cotto Coperture) in individual territories. The new identity reflects the company’s quality positioning and will be used on all the communication, product and estate materials including roofing tiles, advertising, brochures, web and merchandise. It will appear in diverse global territories from South America to South Africa, Scandinavia to Asia, Eastern and Western Europe.

The identity is a significant departure from the traditional visuals used in the building materials sector. It is emotive and positive, with energy to represent the forward thinking and visionary corporate outlook. The addition of brush strokes injects an informal tone, and the varied colour palette adds a contemporary touch. The word marque uses a specially crafted logotype to help create stand out for Monier within the building community.

Coley Porter Bell’s Creative Director Stephen Bell comments, “The building and roofing industry is very traditional in outlook, and most visual identities within the sector are functional. The new Monier identity breaks all category conventions, it brings to life the company’s vision of building better landscapes, reflecting their drive to not just provide roofs, but in doing so to improve environments.”

For further information please contact:

Rachel Brettler
Communications Manager
Coley Porter Bell
020 7824 7756

Notes to editor

Coley Porter Bell is a strategic brand design agency which has produced award winning work for the likes of Tesco, Kotex, innocent drinks, BP, Canary Wharf and Nestle. A respected member of the creative community, the agency is part of WPP and a Business Superbrand.

We make brands beautiful. To find out how go to  

The MONIER Group is the leading worldwide supplier of roofing materials for pitched roofs and roof and chimney systems. The Group accounts for 1,624 mn euros sales and a plant network of 200 sites in 46 countries. With passion for quality, MONIER offers more than simply the means of covering a roof. Quality products and services made to give shelter, provide comfort, express style and create value.

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