Satyam selects Ogilvy PR Worldwide as its global public relations partner
12 September, 2007
Satyam Computer Services (NYSE: SAY), a leading global consulting and information technology (IT) services provider, today announced its selection of Ogilvy Public Relations Worldwide (Ogilvy PR) as its global public relations partner. Building on a current five-year relationship with Satyam in Australia, Ogilvy PR will help foster global brand recognition for the company in North America, Europe, the Middle East, Africa, Asia Pacific and India.
"By delivering a new breed of business transformation services, Satyam has become one of the fastest-growing and most successful global providers in our industry, with clients from 20 industries in 55 countries on six continents," said Hari Thalapalli, head of Global Marketing and Communications. "It is our goal to leverage Ogilvy PR’s deep IT services expertise and global network to amplify the Satyam story."
"Satyam’s appointment of Ogilvy PR is another step in executing Satyam’s strategy by building our brand and increasing our profile worldwide. It is a strategic investment," added Mr. Thalapalli. Satyam selected Ogilvy PR due to the agency’s demonstrated prowess in the field of professional services and technology public relations, including prior experience with and knowledge of the IT services industry. In addition, Ogilvy PR brings demonstrated strength in vertical markets where Satyam operates, including banking and financial services, insurance and health, telecom and media.
"Satyam represents innovation coming from India. Innovation that is changing the way companies around the world think of consulting and IT services," said Luca Penati, managing director of Ogilvy PR’s Global Technology Practice. "We see this as a tremendous opportunity to leverage our global capabilities, our strong presence in APAC and our deep understanding on how global media works. We are excited to be part of helping building the brand of one of the companies to watch that are already shaping the future of IT."
Satyam will be supported by a global team with deep expertise in brand-positioning, corporate communications, technology and business-to-business media relations from Ogilvy PR’s New York, Washington, D.C., San Francisco, London, Sydney, Mumbai, and Hyderabad offices.