Landor and The Economist take 4th China Branding Roundtable to Beijing

5 September, 2007


Landor Associates is proud to announce their continued role as founding sponsor of the Economist Conferences’ Fourth China Branding Roundtable, "Winning Moves for a Changing Game," to be held September 18th and 19th, 2007. Held in Shanghai for the last three years, this year’s event moves to Beijing, the bustling mecca of business in the East and host city to the 2008 Olympics.

Sir Martin Sorrell, Chief Executive of WPP, will deliver the keynote address on the first day. He will discuss the future of marketing during a session entitled "Marketing Today and Tomorrow: A View From the WPP Observatory."

"I’ve watched and admired Landor’s efforts to bring timely, topical issues to the forefront through their global relationship with the Economist Conferences Group," said Sir Martin. "As clients across the WPP network are focused on this ever-changing market, our goal is to provide them with smart, well-rounded solutions to their most burning issues. I look forward to sharing with the audience our take on the current business climate, how this impacts an increasingly global marketplace and how integrated communications can secure a successful brand life-cycle."

Based on the success of his book BrandSimple: How the Best Brands Keep It Simple and Succeed, Allen Adamson, Managing Director of the New York office of Landor, will close the first day of the event in a session entitled, "Brand Simple: The Key to Success." Allen will use case studies from the upcoming Chinese edition of the book to illustrate how brands can apply clear and concise branding practices to ensure success in the fast-moving Chinese market.

"I look forward to presenting at the upcoming China Branding Roundtable in Beijing," said Adamson. "All eyes have been on China for the last two years, and increasingly so with the recent business news and the upcoming Olympics. My goal is to communicate that although China is still considered a developing market by the outside world, there are key tenets to branding that will enable the success of brands, whether local or international."

As in past years, this event has drawn representatives from top-tier local and multi-national brands to share their insights on successful marketing techniques. Confirmed speakers include Joy Lee, Marketing Director for DHL Express China; Diane Ho, Marketing and Communications Director, Greater China for Jones Lang LaSalle Shanghai; Ian Chapman-Banks, Vice President of Marketing for Motorola Asia-Pacific Mobile Devices; Dan Wong, Vice President, Sales and Channel Management Multimedia for China Area, Nokia; and Sam Su, President, China Division for YUM! Brands.

Event sessions will range from the changing face of the Chinese consumer, to the impact of marketing deregulation, to creating competitive advantage through precision-marketing. The Regent Hotel in Beijing will be the site of the one-and-a-half day event. For more information, please visit www.landor.com/economist or www.economistconferences.com.

About Landor Associates:

Landor Associates is one of the world’s leading strategic brand and design consultancies. Founded by Walter Landor in 1941, Landor pioneered many of the research, design and consulting methods that are now standard in the branding industry. Partnering with clients, Landor drives business transformation and performance by creating brands that are more innovative, progressive and dynamic than their competitors.

Landor’s holistic approach to branding is a balance of rigorous, business-driven thinking and exceptional creativity. Its work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, brand engagement and digital branding.

With 23 offices in 17 countries, Landor’s current and past clients include some of the world’s most powerful brands, including BP, Cathay Pacific, Citi, Danone, Delta, Diageo, Emaar Properties, FedEx, Frito-Lay, the City of Hong Kong, HSBC, LG Group, Marriott Hotels & Resorts, Microsoft, Procter & Gamble and PepsiCo.

Landor is part of WPP, one of the world’s largest global communications services companies.

For more information, please visit www.landor.com

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