BatesAsia and MeThinks combine to strengthen activation offering to clients
29 October, 2007
BatesAsia 141 (“BatesAsia”), the world’s largest Asia-devoted marketing communications network and a WPP company, has agreed to acquire China’s top integrated activation agency, MeThinks.
The deal was officially inked at a ceremony in Shanghai, China, attended by WPP Chief Executive Officer Sir Martin Sorrell, BatesAsia President Jeffrey Yu and China CEO Arthur Yu, MeThinks General Manager Hu Meifang and Executive President Wang Weixing.
“The acquisition will strengthen our activation footprint across the whole of Asia and will give us the opportunity to grow from working with some of the world’s greatest brands including adidas, Coca-Cola, Johnson & Johnson, and Gillette to name a few,” said Jeffrey.
“With its solid expertise, strategic innovation and extensive network in more than 40 cities, MeThinks is one of the most influential activation agencies in China. Our combined prowess raises the stakes by several notches in terms of the expansion of our reach in China and the type of change-building work, from first mile to last, for both domestic and international clients,” added Arthur.
Said Meifang, “we chose to partner with BatesAsia not only for its strong regional network, but because we share the same vision and grand ambitions. This union is a turning point as it will allow us to offer even greater services to our clients and to help them succeed not only in China but regionally and globally.”
Established in 1999 originally as a graphics production studio, MeThinks steadily expanded into a fully integrated BTL agency, offering the full gamut of services including strategic planning, market research, sales promotion, channel management and expansion.
Backed by a team with in-depth insight of the local market as well as an international background, MeThinks attracts top brands with its strategic innovation. Its clients include a long and growing list of Fortune 500, and top Chinese companies across myriad industries including FMCG, finance, electrical appliances and IT, among others. The likes of adidas, Coca-Cola, Johnson & Johnson, Gillette, Bank of China, National Panasonic, Duracell and Cow and Gate, are just some of the top global and category-leading brands that make up its portfolio.
Its coverage in more than 40 major cities also includes a vast network of channels and touch points such as shopping malls, gyms, and other event venues.
This is BatesAsia’s second acquisition in China this year, following the formation of Bates Apex in February. Established in 1993 in Chengdu, Apex became one of the most recognized creative agencies in West China. Its most famous campaigns included Mengniu’s “Designated Dairy Product of Chinese Astronauts”. It is also the only China domestic advertising company to win the internationally renowned EFFIE creative award twice.
“We will introduce our 141 shopper marketing proprietary tools to this new entity– Shopper Pulse™ and Market Pulse™ – to further boost our offerings to clients and our own competitiveness,” added Arthur.About BatesAsia 141
BatesAsia 141 ("BatesAsia") is the world’s largest Asia-devoted marketing communications network. BatesAsia is part of WPP, one of the world’s leading communications services groups.
BatesAsia focuses exclusively on the growing demands of Asian business: namely, building sustainable brands with global ambition and potential.
We are The Change Agency. We believe that brands with a future must embrace change. Our clients pay us to understand, leverage and create change, and our currency - ideas - must change people.
Working from the brand down and the street up – BatesAsia excels at helping clients to define their brand’s point of view and motivate new audiences with it, while 141’s genius is in making the brand and shopping experiences stickier and moving people closer to the sale.
In 2006, 141 became the most awarded activation agency in Asia.
BatesAsia is located in 21 offices in 15 countries across Asia Pacific.
In China, BatesAsia’s clients include Nokia, Pizza Hut, Remy Martini, Sony-notebook, HSBC/BoCom, Avon, Little Swan, WGC – World of Warcraft and MENGNIU.