Millward Brown expands across Africa, Scangroup enters into market research
17 October, 2007
Millward Brown, a global leader and recognised authority in brand, media and communications research today announces its expansion across Africa through a joint venture with Scangroup.
Scangroup is one of the leading marketing services companies in Africa; their portfolio includes advertising, media planning and buying, consultancy, PR and experiential marketing.
The joint venture, which will be called Millward Brown East Africa Ltd, will be majority owned by Millward Brown and comes into effect from the beginning of January 2008. Initially it will cover East Africa including Uganda, Tanzania and Kenya, where the headquarters will be based; the current Millward Brown Kenya office will be merged into this new operation. Later in 2008 the operation will extend to West Africa from a base in Lagos, Nigeria.
Millward Brown’s Charles Foster said: “We already have a very successful operation in South Africa, from which we work with clients across Africa. In recent times we have seen a significant growth in our work. Our partnership with Scangroup is a natural progression that will allow us to better serve our clients across the continent by offering a range of bespoke services and on the ground local expertise across all regions in Africa. We are thrilled that our partner in this expansion is one of Africa’s leading marketing services companies.”
CEO of Scangroup, Bharat Thakrar said: “Countries across Africa are enjoying a period of economic growth, with many multinational companies expanding their operations in Africa. The increased opportunities that this offers for marketers are very exciting. We have said in the past that we were keen to partner with a leading market research provider in order to complement our existing services and this is the culmination of that plan. We are absolutely delighted to have entered into this joint venture with Millward Brown.”
About Millward Brown
Millward Brown is one of the world's leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions -- both qualitative and quantitative -- Millward Brown helps clients build strong brands and services. Millward Brown has more than 70 offices in 44 countries. Additional practices include Millward Brown's Global Media Practice (media effectiveness unit), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Millward Brown Precis (PR measurement practice), Dynamic Logic (the world leader in digital marketing effectiveness), and KMR (provider of global Target Group Index [TGI] the world's leading media and market profiling tool). Millward Brown is part of Kantar, WPP's insight, information and consultancy group. About Scangroup
Scangroup Limited is the leading marketing services company in East Africa offering a wide range of services such as advertising, media planning and buying, public relations and experiential marketing. In 2006, Scangroup made history by being the first marketing services company to be listed in any stock exchange in Africa. Scangroup is the holding company for advertising agencies Lowe Scanad Kenya, Uganda and Tanzania, Thompson Kenya, Grey East Africa, McCann Kenya, FCB Tanzania and Redsky; media planning and buying companies , Media Compete, Media Initiative East Africa and Universal McCann; public relations company Scanad Public Relations and experiential marketing company Roundtrip. The company has full service operations in Kenya, Uganda and Tanzania. Scangroup has media buying operations for a number of clients in other African countries such as Mozambique, Angola, Malawi, Zambia, Democratic Republic of Congo, Zimbabwe, Ethiopia and Eritrea.