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Ogilvy India is ‘Agency of the Year’ at the EFFIES

15 October, 2007

Ogilvy India walked away with the coveted 'Agency of the Year' title at the EFFIE Awards. The award function was held at the Royal Turf Club in Mumbai on Friday, 12th October 2007.

After scoring 2 Gold, 3 Silver and 2 Bronze Ogilvy India's tally stood at 70 points.

The awards won by Ogilvy India are:
Campaigns Category Award
MotoFlip 'People Will Talk' Consumer Durables Gold
Hutch Rangashankara Festival Integrated Advertising Campaign Gold
Motorola 'From No.4 to No. 2' Consumer Durables Silver
Asian Paints Apex Ultima 'Aan Do!' Consumer Durables Silver
Cadbury Dairy Milk 'Miss Palampur' Integrated Advertising Campaign Silver
Worldspace Satellite Radio 'There is so much to hear' Services Bronze
Mentos 'Mentos Helpline' Internet Advertising Bronze

The Hutch Rangashankara Festival campaign, which won a Gold in the Integrated Advertising Campaign category at the EFFIES, has been a clear winner at most of the award ceremonies this year. It won a Gold in the Ambient Media category, a newly added category at the ABBYs and the Grand EMVIE at the EMVIES this year.

Cadbury Dairy milk won a Silver in the Integrated campaign category for the second year in running at the EFFIES. Last year it won a Silver in the same category for the 'Pappu Pass Ho Gaya' campaign.

'Mentos Helpline' also won 2 Silvers at the ABBYs and the Yahoo! Big Idea Chair at the Yahoo Summit Series Creative Conference held earlier this year before winning a Bronze in the Internet Advertising category at the EFFIES.

The EFFIES were initiated by the Ad Club 7 years ago to recognise and honour Effective Advertising. Winning the 'Agency of the Year' at the EFFIES together with the 'Creative Agency of the Year' at the ABBYs earlier this year makes it a double hit for Ogilvy India.

Acrobat Document OgilvyIndia_PressRelease_EFFIES_Oct07_guid20f9c218.pdf

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