WPP’s global brand agency Enterprise IG becomes The Brand Union
5 November, 2007
Simon Bolton, Worldwide CEO of The Brand Union, announces "This is an important juncture for the company. The new name and positioning takes our network to the next level. I’m pleased with our growth to date, but now I believe we will make a quantum leap."
November, the global brand agency, which has created the identities for: American Express, Absolut and Bank of America; implemented product branding and brand environments for SABMiller, Mars Inc., Unilever, Motorola and COFCO; and helped grow and position corporate giants like Credit Suisse, Corus, KPMG and Vodafone - will be known as The Brand Union.
In a move that seeks to fully align a business that comprises 21 offices globally, the name change and new identity are just the first steps in a full relaunch programme masterminded by Bolton, who moved to the group from advertising network JWT in 2006. The revitalised agency will enhance WPP’s drive in the global brand arena. This change comes at a time when the agency has won major new briefs from Tesco, Deutsche Post (DPWN), Samsung, Emaar, Schroders and GE Money.
The company has been on a strong organic upward growth path over the last three years particularly in emerging markets. With the business benefits of the relaunch embedded in The Brand Union, we anticipate revenue growth approaching 50% through the combination of organic and planned acquisition activity. At the heart of this new effort is the intention to further professionalise and strengthen the business offer around the concept of ‘Brand Mastery’. The Brand Union’s management is in detailed conversations to create and co-sponsor an international Brand Management course with Goldsmith’s University in London, Tsinghua University in Beijing and MIT in the US.
Bolton said, "We started with a comprehensive brand audit. Our clients felt that our name no longer represented who we were, or the full array of services that span out strategic, design and engagement capabilities. The Brand Union name, coupled with our new positioning, is our way of saying that we are unified, but not uniform. We now have a client-centric global brand agency that operates in all major markets, delivering the highest standards in brand growth, direction and protection. We want to be valued for mastering the art and science of brand building."
Bolton continues, "At the heart of the re-launch is the concept of Brand Mastery. For us to live up to that expectation we need to recruit the best talent in the market and we have recently hired Crispin Jameson as Chief Strategy Officer, Julia Rice as Worldwide HR Director, Wally Krantz as Executive Creative Director in New York, John Rooney, CEO in Dublin and David Lett as Executive Creative Director in Johannesburg. Together with our existing talent, this makes us a force to be reckoned with in the world of branding.
Sir Martin Sorrell, CEO of WPP comments:
"I’m convinced The Brand Union will achieve significant growth, given the talented team and unique proposition that Simon Bolton has brought together."
Notes for Editors
The Brand Union is one of the world’s leading brand and design networks, bringing together talent from the world’s best agencies into a seamless, global offering encompassing great clients and talent alike. The Brand Union delivers its expertise at all touch points with a footprint that extends from Research to Strategy to Design to Engagement to Evaluation.
Established in 1976 by Terry Tyrrell and Sam Sampson, and formerly known as Sampson Tyrrell and Enterprise IG, the network has evolved to operate across 21 international offices with 500 people. Headquartered in London, The Brand Union also has a presence in Abu Dhabi, Bangalore, Beijing, Cairo, Dubai, Dublin, Hamburg, Hong Kong, Jakarta, Johannesburg, London, Madrid, Miami, New York, Paris, San Francisco, Shanghai, Singapore, Stockholm and Tokyo.
Recent clients include: American Express, Hewlett Packard, Bank of America, COFCO, SABMiller, Unilever, Mars Inc, Motorola, Vodafone, Credit Suisse, Corus and KPMG.
The Brand Union is a WPP company.
Worldwide CEO – The Brand Union
A short stint as a chef, a longer stint in advertising and a working career that has led to Simon living in six different countries spanning Asia, Europe and North America has provided the grooming for his current role at Enterprise IG/The Brand Union.
Simon spent 14 years at Ogilvy, 5 years at FCB and 5 years at JWT working across venerable client brands such as American Express, Amazon.com, AT&T, Levis, Standard Chartered Bank, Shell and Vodafone. It’s heartening that many of these clients are working with The Brand Union today.
Simon joined Enterprise IG as CEO in February 2006 and has led the company through a major relaunch of its positioning, offer and identity.
WPP is one of the world’s leading communications service groups, providing national, multinational and global clients with advertising; media investment management; information and consultancy; public relations and public affairs; branding and identity; healthcare and specialist communications. WPP’s worldwide companies include JWT, Ogilvy & Mather Worldwide, Young & Rubicam, Red Cell, MindShare, Mediaedge:cia, OgilvyOne, Wunderman, Hill & Knowlton, Ogilvy Public Relations, Burson – Marsteller, The Kantar Group, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, The Brand Union and Landor, among others.