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Sudler & Hennessey broadens global reach with opening of new Mexico office

23 March, 2007

For more than 65 years, Sudler & Hennessey has been one of the world’s leading full-service healthcare communications companies - providing promotional and educational services to a wide range of domestic and global healthcare clients in traditional categories of ethical pharmaceuticals, biotechnology, devices, and OTC healthcare brands, as well as broader areas in direct-to-consumer and response marketing.

S&H was one of the first healthcare communications companies to “go global,” opening offices in Europe and Australia in the early 1970’s. The company’s global reach currently extends to 27 different countries. And now S&H is expanding its worldwide operations even further – establishing a presence in Latin America.

For the past few years, S&H has been working with a number of clients throughout Latin America by developing both promotional and medical education initiatives tailored specifically to the Latin America market, and with the steady pace of growth in the region, it is now time for a local S&H presence.

“We remain committed to supporting our multinational clients wherever they need our help, and the addition of our Mexico office will play a significant role toward achieving that goal” stated Jed Beitler, S&H Chairman and CEO, Worldwide.

“S&H Mexico is more than a healthcare communications company” states Alejandro Pineda, General Manager of the new office. “It serves as a proactive strategic partner for both pharma and consumer brand clients, by developing targeted and impactful communications, as well as programs that support the needs of the healthcare community, and inform and educate patients.”

Pineda continues: “I think that for the first time in Mexico, healthcare companies will find a specialized communications partner that really understand their needs – and can provide access to a whole range of products and services from one single agency.”

Leading our efforts to grow S&H’s presence and credentials in the Latin American professional promotion market are Larry Lannino (EVP and Client Service Director), bringing with him more than 20 years global experience in the professional healthcare industry, and Luigi Cardone (Team Leader Latin America) with over 10 years experience in marketing.

Alejandro Pineda (General Manager) having served in marketing roles at both Pfizer and AstraZeneca in Mexico, brings a unique perspective of product management experience and knowing what a product manager, working in this environment, really needs from an agency partner.

Medical education initiatives at S&H Mexico are being lead by Ruben Gutierrez (EVP and Managing Director), a veteran to the medical education industry bringing with him more than 20 years of expertise.

Contact information:

Alejandro Pineda
General Manager
Sudler & Hennessey Mexico
Bosques de Duraznos No.61 - 5to Piso
Mexico DF, Mexico 11700
Tel: +52(55) 1500-0119
Fax: +52(55) 5251-1373

About Sudler & Hennessey

The S&H Group is a global healthcare marketing and communications organization with offices around the world. The network includes two global communications agencies – Sudler & Hennessey, with U.S. headquarters in New York City, and Sentrix Global Health Communications, with U.S. headquarters in Berkeley Heights, New Jersey. S&H also has specialized divisions in medical education (IntraMed Educational Group, Precept Medical Communications, Acumentis, and Current Medical Directions), as well as in market research and strategic planning, branding, publication strategies, sales training (HealthAnswers), and digital solutions (Avenue-e Health Strategies). For more information, please visit

About Young & Rubicam Brands

Young & Rubicam Brands is a world leader in marketing communications — a global, collaborative network of preeminent companies in advertising, public relations, public affairs, brand identity and design, direct and database marketing, digital and interactive marketing, multicultural marketing and healthcare communications. The companies include Y&R, the Bravo Group, Burson-Marsteller, Cohn & Wolfe, Landor, Wunderman, Sudler & Hennessey, among others. Headquartered in New York, Young & Rubicam Brands ranks among the world’s leading consolidated marketing communications companies, and is a member of WPP.

About WPP

WPP (NASDAQ: WPPGY) is one of the world's leading communications services groups, providing national, multinational and global clients with advertising; media investment management; information, insight & consultancy; public relations & public affairs; branding & identity, healthcare and specialist communications.

WPP's worldwide companies include JWT, Ogilvy & Mather Worldwide, Y&R, Grey Worldwide, The Voluntarily United Group of Creative Agencies, MindShare, Mediaedge:cia, MediaCom, Millward Brown, Research International, KMR Group, OgilvyOne Worldwide, Wunderman, 141 Worldwide, Hill & Knowlton, Ogilvy Public Relations Worldwide, Burson-Marsteller, Cohn & Wolfe, CommonHealth, Sudler & Hennessey, Ogilvy Healthworld, Grey Healthcare Group, Enterprise IG, Landor, Fitch and G2 among others.

WPP companies provide communications services to clients worldwide including more than 300 of the Fortune Global 500; over one-half of the NASDAQ 100 and over 30 of the Fortune e-50. Our companies work with over 330 clients in three or more disciplines; more than 230 clients in four disciplines and nearly 200 clients in six or more countries.

Collectively, WPP employs 97,000 people in over 2,000 offices in 106 countries.

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