OgilvyOne Korea acquires majority stake in Lee & Jang, digital marketing agency
11 June, 2007
Seoul, 11 June 2007 – OgilvyOne Korea today announced the acquisition of a majority stake in Lee & Jang, one of the country’s top digital marketing agencies, with a specialization in website design and development.
Founded in 2001, Lee & Jang brings with it strong experience in website design and development, a solid roster of local blue-chip clients and an established track record. Korea is the 9th largest advertising market in the world, and is considered a global leader in the digital space.
"In Korea, we see an increased demand from companies for digital marketing and search as well as a substantial need to revitalize their entire web presence with higher quality websites. These websites are quickly becoming the center of their marketing and communications strategy," said Ken Mandel, Vice President, Digital, OgilvyOne Asia Pacific. "As the leading digital network in Asia, OgilvyOne is pleased to invest in Lee & Jang, and it represents our commitment to remain ahead of the digital growth curve in the region."
Lee & Jang clients include blue-chip financials Daewoo Securities, Samsung Securities, Citibank, Woori Investment & Securities, and PCA Life. Financial services companies in particular are investing considerably in their websites and digital marketing.
Founders Jjuna Lee and Eric Jang have 20-plus years of digital experience between them, and are considered among Korea's most seasoned digital veterans. Prior to establishing their company, Lee and Jang held senior positions at OpenTide (eSamsung Web consulting group) and Cheil Communications, a subsidiary of Samsung group.
"This agreement will certainly allow us to provide more valuable services to our clients by integrating digital media with different parts of marketing communication disciplines. We also believe that the strong global brand will contribute to sales and market share increase," said Ms. Lee, Co-CEO of Lee & Jang.
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About OgilvyOne Worldwide
OgilvyOne Worldwide is the strongest, most experienced and most highly awarded one-to-one marketing network in the world, with over 110 offices in 56 countries. It provides clients with a full range of direct, consulting and interactive services to deliver profitable customer relationships. The roster of clients is equally balanced between global clients including American Express, Cisco, Coca-Cola Company, DHL, GlaxoSmithKline, IBM, Nestlé, SAP and Unilever, and leading clients in our local markets. OgilvyOne Worldwide is a unit of The Ogilvy Group, which is part of WPP Group plc (NASDAQ: WPPGY), one of the world's largest communications services groups.
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