GT wins Cheapflights digital business
7 June, 2007
Cheapflights.co.uk has appointed GT to its digital account. The price comparison website, which pioneered online flight price comparison in 1996, is seeking to boost its profile in the competitive online market through increased digital marketing.
GT won the business following a competitive pitch. As agency of record, it has already been briefed on a summer campaign, with a number of other projects and campaigns in the offing for the remainder of the year. GT will also take responsibility for defining the company’s digital marketing strategy moving forward. GT's focus will be on creative ideas that will engage consumers with the Cheapflights brand development strategy currently being implemented in conjunction with Cheapflights' site relaunch later in the year. GT's initiatives will complement Cheapflights’ successful direct response and newsletter activity, which already has a global opt-in subscriber base of circa four million.
GT will handle UK engagement for digital creative marketing communications in the build up to the launch of cheapflights.co.uk’s new website towards the end of 2007, while always looking to trial new technologies and innovative marketing channels, including digital transvision screens, Bluetooth and new mobile technology.
Joseph Sikorsky, UK Marketing Director at Cheapflights said: “We are delighted to have secured the services of such an eminent digital agency and expect a deluge of strategic creative excellence from them. We have recently restructured our marketing team, taking on three key members since March. The strengthened team will support our new and increased marketing activity and all of us look forward to working with GT”.
Michelle Lonsdale, Client Services Director, GT said: “Cheapflights is a market defining company and the prospect of both determining and creating a new digital outlook for the brand is something that everyone within GT is thrilled to be working on”.
Cheapflights was founded in 1996 by travel journalist John Hatt. It now publishes over 1million air -fares a day and has become the country’s leading flight price comparison website. Cheapflights also pioneered pay-per-click in the UK in 2000 and has successfully launched Cheapflights' sites in the USA and most recently in Canada. The company is looking to expand in Europe and anticipates launching in a main European country this year.
Consistently profitable since launch Cheapflights was: the winner of the Best Website in the Travel category by .net in 2006 awarded Innovative Business on the Year Award at the 2005 London Business Awards Won British Travel Awards prestigious Best Trade Site. Cheapflights was Number 27 in the Revolution Magazine’s Top 40 UK digital brands 2006 and a top ten site for value (the highest travel site in that category); Cheapflights included for the third year running in the 2006 Sunday Times Microsoft Techtrack 100, the top 100 fastest growing privately-owned UK technology companies.
For further information contact:
Jane Austin or Sam Solley at Austin O’Brien Communications on 020 7387 1140
John Barrington-Carver MCIPR
+44 (0) 7831 655 630
GT is the UK’s foremost strategic digital agency. Its unique ‘Digital Out’ approach to ideas creation has it placing digital at the heart of all it does, believing that is the centralised space from which all other elements including TV, DM and Mobile should follow. Its work for clients Microsoft, Aviva, Asda Walmart, BA and Audi is testament to GTs strategic approach and the success that it brings. A pioneer of the digital revolution when founded in 1994, it is part of the WPP network and a member of The Institute of Practitioners in Advertising.