CommonHealth launches Earthborn, a first in environmental health communications
18 July, 2007
PARSIPPANY, N.J., July 18 – CommonHealth today announced another first among healthcare- communications networks – the launch of Earthborn, a new, full-service agency that offers communications programs built around the connection between the environment and human health.
CommonHealth (www.commonhealth.com) is the world’s leading healthcare- communications network, the largest organization of its kind in New Jersey, and a WPP company (NASDAQ/ADR: WPPGY; www.wpp.com). Earthborn offers clients a range of services, including advertising, education and event marketing, to reach multiple internal or external audiences. The agency includes experts in communications, environmental medicine and public health, delivering ideas from national awareness campaigns to local community initiatives.
Earthborn was conceived based on the recognition that the planet’s health and human health are intrinsically connected. “‘Healthcare’ and ‘earthcare’ go hand in hand, and we are all stakeholders,” said Matt Giegerich, president and CEO of CommonHealth. “Earthborn was created to generate and communicate ideas that will help our clients have a positive impact on the environment – and also as a way to express their shared concern for this issue, which will ultimately generate a healthier connection with their customers. With the planet’s health at risk, we believe businesses that add environmentalism to their fundamental principles will be rewarded with genuine competitive advantages—inspired employees, loyal customers and greater market share,” he added.
Earthborn is not the CommonHealth network’s first venture into unchartered territory. The organization’s history of innovation in healthcare communications includes the first stand-alone agency dedicated to direct-to-consumer advertising, the first full-service medical-education company and the first company created to study and analyze the interactions between physicians and consumers. The CommonHealth organization itself was the industry’s first fully integrated healthcare-communications network.
With more than 36 years of experience in marketing services across nearly every discipline, CommonHealth brings both experience in communications and scientific credibility to this emerging social concern.
Stacey Singer, managing partner of CommonHealth and president of Earthborn, commented, “The idea is a natural extension of years of changing behaviors related to healthcare. With Earthborn, our success will be measured by the people inspired to take better care of the planet – and the brand loyalty that will be built among our clients’ customers. This is an idea whose time has come, and no one is better suited to fill the need than CommonHealth.” She added, “In this time of increasing concern over global environmental issues, clients demand ideas that spark real change and build real economic value for the brands and corporation that support them.”
CommonHealth comprises Earthborn, Adient, Altum, Carbon, CommonHealth Consumer Group, CommonHealth London, CommonHealth Paris, Conectics, Ferguson, HLS, MBS/Vox, Noesis, ProCom, Qi and Solara. The organization also maintains numerous partnerships both within and outside of the WPP network of companies.