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Branding for Good 2007

9 July, 2007

Added Value is delighted to announce that Sir Martin Sorrell, Chief Executive of WPP, will be the key note speaker at the next Branding for Good Summit called “Green:2.0 - Avoid the Greenwash”.

Branding for Good is a one-day event organised by Added Value to explore the opportunities of ethical marketing. The format will blend the interactive, practical side of a workshop with inspirational conference speakers.

“We ran our first Branding for Good event in October 2006 when climate change concerns, packaging and recycling were emerging issues for business and brands. It was the first time marketers had gathered together to share and debate the ethical landscape in this way.

“Last year we had lively discussions around the implications and work shopped ideas that clients were able to take back into their businesses. This year we have seen these issues become firmly part of corporate and brand strategy, and therefore Branding for Good will focus on providing marketers with practical solutions that genuinely resonate with their brands & the customers to avoid the “greenwash”.

“We are delighted that Sir Martin will make the keynote address and we will be announcing speakers over the next few months,” says Kate McDougle, Marketing Manager at Added Value.

Date: Tuesday 13th November 2007

9.00am – 5pm

Drinks 5pm – 7pm

Location: East Wintergarden, Canary Wharf, London

Marketers can register their interest in attending Branding for Good online at

Branding for Good will be a climate neutral event.



Added Value offers brand development and marketing insight services to blue-chip companies across all industry sectors, including Vodafone, PepsiCo, SAB Miller, Powergen, Sainsbury’s, RBS and General Motors. Everything we do starts with insight and ends with action, in pursuit of healthy brand growth for our clients. Our approach is individually tailored to the task in hand, with one important element a constant. That’s our belief that people will always choose the brand which makes them feel the way they want to feel.

With a footprint that now extends across 22 locations in 15 countries, drawing on the expertise within its global network, Added Value Group fuses brand marketing, consumer insight, innovation, and communications optimisation to help solve clients’ marketing problems.

More information is available at:

Acrobat Document AddedValue_PressRelease_BrandingForGood_Jun07_guid.pdf

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