Ogilvy Singapore ranked third in the world at Cannes
3 July, 2007
SINGAPORE. Tuesday July 3, 2007
: Ogilvy Singapore was ranked among the global elite at the 54th International Cannes Advertising Festival when it was named second runner up during the ‘Agency of the Year’ announcements. This is the first time an agency from Asia has received such recognition. Saatchi’s New York was crowned ‘Agency of the Year’, DDB London came in second place and Ogilvy Singapore secured third position. The accolade is the result of a weighted points system, which calculates the number of awards each agency has won during the festival.
Ogilvy Singapore was the third highest awarded agency at this year’s festival. A record 25,700 entries from more than 80 countries were showcased at the Cannes Lions International Advertising Awards this year.
Said Tham Khai Meng, Co Chairman Ogilvy & Mather Asia Pacific; It is a great honour for Ogilvy Singapore to be recognized as the world’s top three creative agencies – in the likes of New York and London. This is a first for an Asia Pacific agency. It is no small feat."
"Congratulations to the Ogilvy Singapore team for this outstanding achievement."
"This win should inspire all Asians – they were certainly inspired in Cannes. We have proven that we can be a bastion of creativity in this region. I have no doubt that this will draw the world’s best and brightest creative minds to come to Singapore."
Added Stephen Mangham, Group Chairman, Ogilvy Singapore; "This is a remarkable performance, one that we’re all very proud of. We set the bar high for ourselves this year and have been reaping the rewards as a result. I thank everyone in the agency who has contributed to its success."
Ogilvy Singapore collected two Gold Lions in the press category; the first for FHM magazine and the second for The Singapore Hospice Council. This campaign was also recognized as one of Singapore’s most effective communication initiatives at the Singapore Effectiveness Awards. In total, Ogilvy Singapore collected two Gold, two Silver, Bronze and 16 Finalists.
The Ogilvy Asia Pacific network also celebrated its best year picking up a total of 13 Lions: four Gold, two Silver, seven Bronze and 86 Finalists, making them the most awarded agency network in Asia.
About Ogilvy & Mather Asia-Pacific
Ogilvy is considered to be the pre-eminent global Agency brand in Asia with 36 offices, operating across 21 countries with over 4,000 employees. It is the largest and most creative agency network in the region, offering the full range of marketing communication disciplines including advertising, direct marketing, interactive media, media planning and buying, database management, telemarketing, directory services, public relations, sales promotion, graphic design, and related marketing disciplines.
In 2006, the Asia Pacific network was crowned ‘Network of the Year’ by industry expert Media magazine, an award that was supported by its concurrent wins as ‘Creative Agency of the Year’ (Ogilvy & Mather) and as ‘One-to-One Agency of the Year’ (OgilvyOne).
In the same year, according to the Gunn Report, the only independent ranking of creative performance globally, Ogilvy & Mather was the 6th most creative network in the world. Ogilvy & Mather Asia Pacific contributed a staggering 40 percent to Ogilvy & Mather worldwide score card.
In 2007, for the sixth consecutive year, Ogilvy & Mather Asia Pacific was named the Number One ‘Network of the Year’ by creative industry expert Campaign Brief Asia, the only regional publication dedicated to profiling creativity.
In addition, OgilvyOne and OgilvyInteractive clinched Top Network in the 2006 Won Report, an independent global ranking based on quality and quantity of awards won by an agency in the interactive and digital media space.