WPP appoints Peter Stringham CEO of Young & Rubicam Brands
21 February, 2007
WPP today announced the appointment of Peter Stringham, until recently Head of Group Marketing at HSBC Holdings plc, as Chief Executive of the marketing communications group with immediate effect. He succeeds Ann Fudge who retired at the end of last year.
An outstanding global marketer, Peter Stringham joins Young & Rubicam Brands following six transformational years at HSBC where he had responsibility for global marketing and brand development. Under his leadership, the highly successful proposition of HSBC as "The world's local bank" took root. During his tenure the value of the HSBC brand has grown from less than $1 billion to $11.62 billion in value*. This ranks the bank the most valuable brand in the UK and 28th in the world.
For Stringham his appointment as CEO brings him back to a company he knows well. Prior to HSBC, he was chairman and CEO of Y&R North America. During this three year period, North American profitability grew substantially to account for over 60% of worldwide profit. He brought in new account and creative management in almost every office and dramatically improved creative performance, gaining a number of top awards in the process.
Stringham, a Canadian national, joined Y&R from BBDO Canada where he spent five years as president and CEO and member of the Board of BBDO North America. During his tenure the company grew and held its position as Canada's largest agency. It became the nation's most creatively awarded agency and was named Agency of the Year four times.
Peter began his marketing career in the 1970s as a copywriter, eventually becoming creative director and then moved into management as managing director of local Canadian agency, Gordon Hill Advertising. He left to found his own agency. Six years later he sold it to Baker Lovick of Vancouver and took up the post of MD of their flagship office. Reinvigorating the agency with new creative talent, the office grew 35% under his leadership and won countless awards.
A distinguished professional, Stringham's achievements have been publicly recognised by a variety of honors including Most Influential Person in Advertising (Marketing Magazine, Canada), Internationalist of the Year (Internationalist Magazine) and Marketing Director of the Year (Daily Telegraph Awards, UK). He has been a judge at dozens of industry award shows in Canada, the US and the UK.
He sits on the Boards of the Tiger Woods Foundation, the International Association of Advertisers (president of UK chapter), the Foundation for Canadian Studies in the UK and on the Advisory Boards of the Financial Services Forum, International EFFIE Awards, New York, and the Global College, University of Winnipeg. He is a David Rockefeller Fellow of the New York City Partnership and Chamber of Commerce.
Stringham is a graduate of the University of Manitoba, married with three sons.
Source; *BusinessWeek/Interbrand study
YOUNG & RUBICAM BRANDS
Young & Rubicam Brands is a world leader in commercial communications – a network of pre-eminent companies in advertising, public relations and public affairs, brand identity and design, direct and database marketing, multicultural communications and healthcare communications. Headquartered in New York, Young & Rubicam Brands ranks among the world’s leading consolidated marketing communications companies, and is a member of WPP, the global communications services group. Young & Rubicam Brands’ companies include Y&R, Burson-Marsteller, Cohn & Wolfe, Landor Associates, Wunderman, The Bravo Group, Sudler & Hennessey, Robinson Lerer & Montgomery, The Partners, BrandBuzz and Banner Corporation.