Lightspeed Research launches new sports panel
9 August, 2007
Lightspeed Research, a global interactive data solutions provider, today announced the launch of its new GB Sports Panel. This new online speciality panel pre-identifies consumers on both their participation in sport, as well as those they watch, enabling focused, high quality research to be undertaken.
The launch, timed to coincide with the start of the football season and the Rugby World Cup, provides organisations with an ideal opportunity to tap into sports fans thoughts and opinions around popular sporting events.
The new Lightspeed Research GB Sports Panel provides clients with an in-depth understanding of consumers’ behaviour, covering over 70 different sporting activities, from basketball and boxing to tennis and triathlons. The level of detail collected allows for precise targeting of panellists for research studies and enables sports related surveys to be undertaken quickly and cost-effectively.
The multiple levels of profiling provide a comprehensive picture of the panellists’ sporting behaviour, including:
- Participation in sporting activities and whether they are a member of a club
- Sporting events watched on TV or live
- Media chosen for following sports including TV, radio, newspaper, Internet, as well as live
- Football, rugby league and rugby union team supported (international and domestic)
- If the respondent is a sports volunteer, referee or coach
- Interest in the summer and winter Olympics
- Brands of sportswear, footwear and equipment used
David Day, CEO Europe, said "With the continued growth in sports marketing and sponsorship, having an up to date sports panel is an essential part of providing a quality service to our clients. We are delighted to launch our new GB Sports Panel as it enables us to provide cost effective research for sporting manufacturers, brands, associations and corporations that are involved with sponsoring sports. Additionally, with the Beijing Olympics now only 12 months away, organisations are likely to be focusing a lot of their marketing effort around this event, and our panel can be the perfect partner for them.
We will be rolling out our Sports Panels across Europe, North America and Asia Pacific over the next few months ensuring we are able to provide the same high level of service across all our panels."