LiveWorld announces LiveWorld Video for Fortune 1000 companies

18 April, 2007


Fortune 1000 companies can now create a new kind of community that builds deeper relationships with their customers, through user-generated videos submitted directly to their company’s web sites through LiveWorld Video, announced and available today. The service is uniquely designed to meet the white label and seamless integration needs of major brands and includes unique social networking integration, moderation and reporting features. Created by LiveWorld, Inc., (OTC Pink Sheets: LVWD.PK www.liveworld.com), a leading online social networking and community agency, the turnkey white label solution enables brands to tap into the popularity of user generated video to develop relationships with and among their customers.

TV Guide Online is the first of LiveWorld’s dozens of Fortune 1000 clients to deploy LiveWorld Video. TV Guide’s new user video service launches in April as part of TV Guide’s community. User video is seamlessly integrated with TV Guide’s online community (based on the LiveWorld Community Center platform) and with TV Guide’s unique and comprehensive database of entertainment information for over 10,000 TV shows.

“TV Guide’s online community is the Internet hub for the most passionate fans of television and video entertainment,” said Jay Bryant, director of online products, TV Guide. “With LiveWorld Video, we are now merging professional video entertainment and user-generated video into the same integrated social network. LiveWorld Video makes it possible to provide a highly integrated video experience, enabling us to connect directly with our online community of users, while providing them with a real community experience.”

LiveWorld Video is a complete user video solution that is fully integrated with a client’s site under the client’s brand. Users can easily upload videos in virtually any format and the service converts the videos for display across virtually any browser and personal computer. Users can then browse and search for videos, play, replay, share, and even uniquely integrate the videos with the included full featured blogging service. To request more information or arrange for a demo of LiveWorld’s new video service visit: www.liveworld.com.

“We’re excited to be launching our video product with TV Guide, one of our major media customers,” said Peter Friedman, Chairman and CEO of LiveWorld. “User video has become a top media form as exemplified by the massive usage patterns on consumer destination social networks such as AOL UnCut Video, BlipTV, MySpace and YouTube. Today, with LiveWorld Video, brands can now easily and cost-effectively leverage this new media form to empower and engage their customers.”

LiveWorld’s new video service enables corporate and media companies to offer a branded content hub that blends corporate and premium content alongside user-generated video, providing an environment where their customers can proactively participate and contribute towards their favorite brands, alongside their peers. For example, a media company could post video clips of popular TV shows or even sports events, creating an open invitation to fans wishing to generate and share their own videos, alongside that premium content.

LiveWorld Video is available today as a standalone service or as a component of LiveWorld’s landmark private label social networking service, the LiveWorld Community Center. Clients can choose to have LiveWorld host the video transfer or integrate the service with their own inhouse or third party video hosting systems. LiveWorld Video includes LiveWorld’s hallmark second generation Web 2.0 Ajax based moderation tools and data warehouse based reporting system.


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