VML named Interactive Creative AOR for Cadbury Schweppes Americas Beverages
2 April, 2007
KANSAS CITY, MO (March 28, 2007) – VML, a WPP company based in Kansas City, Missouri, and one of the world’s leading marketing technology companies, announced today that it was selected to lead the digital marketing business for Cadbury Schweppes Americas Beverages (CSAB), and will become its new interactive creative and development agency of record (AOR). CSAB is one of the leading producers of beverages in the Americas, with a portfolio of more than 50 soft drinks, ready-to-drink teas, juices, mixers and other premium beverages.
VML was awarded the business through a rigorous RFP process that included many of the nation’s other top interactive agencies. Prior to the selection of VML as AOR, Cadbury Schweppes split the work among a variety of agencies.
“We’re elated about the opportunity to partner with the team at CSAB to continue the momentum they’ve started in moving these well-known brands into new levels in the digital space. The opportunity for brand innovation and consumer involvement is huge,” said Jon Cook, VML President. “During the entire review process, we had an absolute synergy in our desire to create amazingly innovative online experiences. We’re going to do things that have never been done before, both in this category or the digital space in general. We couldn’t be more positive about our new partnership.”
As interactive AOR, VML will handle digital strategy, website development, online creative and online media production as well as emerging technology engagements. Mediaedge Interaction retains interactive media planning duties for CSAB. Initially, VML will handle work for a variety of Cadbury Schweppes’ most historic and well-known brands, such as Dr Pepper, 7UP, Sunkist, Snapple, Mott’s, Rose’s, Yoo-hoo, Nantucket Nectars and A&W Root Beer.
“VML truly impressed us during the review process,” said Erika Knight, Director of Interactive and Emerging Media for CSAB. “The breadth of their service offerings is a great match for the varied needs of our portfolio of brands. We are very excited about doing some great work with them.”
VML will partner with existing Cadbury Schweppes roster agencies to ensure that the digital presence is seamlessly integrated with all communications. Current agencies include MEC, Young & Rubicam, Cliff Freeman, Laird and Ammo.
VML is one of the world’s leading marketing technology companies, based in Kansas City, Missouri, with additional offices in New York, Seattle, San Francisco and Chicago.
Founded in 1992, VML is a problem-solving organization that specializes in delivering creative solutions at the intersection of marketing and technology. VML’s unique credentials include everything from online brand development and digital marketing to the most complex enterprise-level site development and enhancement initiatives. In 2004 and 2005, HR Magazine recognized VML as one of the “Top 25 Best Companies to Work for in America.”
VML’s client list includes some of the world’s most recognizable and powerful brands like adidas, AMC Theatres, Burger King, BP/Castrol, Colgate-Palmolive, Hill’s Pet Nutrition, Intuit, Microsoft, Simon Property Group, Sprint, Wal-Mart, Xerox and YRC Worldwide.
The VML Network includes Studiocom, with offices in Atlanta, Los Angeles and Bogotá, Colombia, and Goodtechnology in London.
VML is a Young & Rubicam Brands agency and a member of WPP (NASDAQ: WPPGY). VML can be found online at http://www.vml.com/.
About Cadbury Schweppes Americas Beverages:
Plano, Texas-based Cadbury Schweppes Americas Beverages (CSAB) is a subsidiary division of Cadbury Schweppes plc (NYSE:CSG). CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB’s brand portfolio includes Dr Pepper, 7UP, Snapple, Mott’s Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose’s, Mistic, Yoo-hoo, Orangina, IBC, Stewart’s, Nantucket Nectars and other well-known consumer brands. For additional information on CSAB and its products, visit www.brandspeoplelove.com.