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Grey EMEA triumphs at Euro EFFIES second year running

27 September, 2006

Grey EMEA scooped Agency Network of the Year for the second consecutive year at the EACA Euro Effie awards ceremony held in Brussels tonight, after landing eight trophies in 7 categories including FMCG, automotive, health, beauty and retail.

Euro Effies are the premier awards for proven communications effectiveness across Europe – rewarding campaigns that build brands across borders. The competition is organised by the European Association of Communications Agencies (EACA) and is considered the gold standard in commercial communications effectiveness.

Comments Carolyn Carter, president and CEO, Grey Global Group Europe, Middle East & Africa: “These awards are an outstanding tribute to our client partnerships and our shared success in building brands. They represent a winning combination of inspiration, imagination and integration that connects consumers to brands and produces results”.

Grey EMEA’s Euro Effie campaign winners include:

Gold Grey London GlaxoSmithKline Sensodyne
“Recommended by dentists”
Sales grew in 21 European markets by 20% against a target of +10% - roughly 10 times the growth rate of the overall market.
Silver Grey & Trace Madrid P&G Fairy “Fairy Value Tips”
Fairy value share reached its highest ever level of 44.4%.
Bronze Grey Worldwide Düsseldorf Heinrich Deichmann Schuhe “Celebration of quality”
Shoe sales increased by 10% in Germany and 21% in Austria. Market leadership expanded by over 300% in Germany and 103% in Austria.
Bronze Atletico International Advertising SEAT LEON “SEAT Leon leaves traces behind”
Best October sales results ever for Seat Leon in Spain. Sales increase of over 50% in France. Awareness rose more than 10% in Spain, over 70% in Italy and over 69% in France.
Bronze Grey London P&G Lenor “The pleasure is all yours”
Lenor came from 9 points behind its key competitor to win top position for 4 months post launch. The brand became market leader for the first time in its 30 year history and the fastest growing P&G brand in the UK.
Bronze Grey Worldwide Düsseldorf P&G Lenor “Sensuality of nature”
Lenor volume share surpassed its 20% growth goal in Belgium and Germany. Brand loyalty increased by 8% in Germany and 10% in Belgium and continued to build market leadership in Germany.
Bronze Grey Worldwide Warsaw P&G Pantene Pro-V “Pro Health”
In Poland Pantene reached its highest ever share. Unit sales indexed 145 vs the same period pre-campaign. In the Baltics, unit sales index exceeded expectation rising 110 in 6 months.
Bronze Grey Worldwide India Government of India Ministry of Tourism
“Incredible India”
Inbound foreign tourists increased by 13.2% with a 20.2% US$ increase in foreign exchange earnings.

“Our Sensodyne campaign has revolutionised our business and driven major sustainable growth. It has led us to invest more advertising spend behind the brand, which in turn is driving even higher sales. We are interested in how our advertising drives sales in the long term and how it builds our brands. This is why we put so much credence in the Effie awards... we are keen to develop a stable of effective advertising across our brands that drives our business.” Andy M Johnson, VP European Regional Marketing, GlaxoSmithKline

"With all the choices available and the importance of value to our consumers, it's not about traditional advertising any more - . it’s about using our marketing resources efficiently. Winning a Euro Effie rewards not only the tremendous work our agency is doing, it also recognises the role of advertising as an effective and efficient use of our marketing resources to achieve sustainable results for P&G." Ignacio Munoz, WE Dishwashing Liquids Brand Manager, P&G

"Winning a Euro Effie is important to us because it honours the market success of the excellent creative work we encourage our agency to deliver on a consistent basis. Our Euro Effie win for the SEAT Leon launch campaign further emphasises the importance of the Leon to the SEAT brand. Congratulations to the SEAT marketing team and Atletico International!" Joern Hinrichs, Marketing Director, SEAT S.A.

“Deichmann is famous for outstanding value for money and total commitment to customers. Satisfied consumers mean more to us than awards, with one exception - the Effies. Our Euro Effie win confirms that our customers are convinced and that our advertising investment has efficiently increased sales. We call it value for money marketing." Andreas Conze, Head of Marketing, Heinrich Deichmann Schuhe GmbH & Co. KG

“Winning a Euro Effie for the second consecutive year is a terrific achievement – one that the whole team can be rightfully proud of. Our success, both in terms of business results and awards, is again proof of our deep consumer understanding and of our ability to develop communication that strikes a chord.” Brad Lang, Marketing Director, Fabric Softener Western Europe, P&G

“Winning an Effie is a real honour for a marketer because it is truly focused on in-market results. It reflects how the decisions and actions of the wider P&G team, our management and our agencies all come together to create value for the consumer, customer and company.” Rob Samet, Brand Manager Lenor

“It is great to be a Euro Effie winner. This is one of the most important awards in Europe, combining quality of advertising with its contribution to business. We are honoured to win with Pantene and I want to take this opportunity to thank Grey for its tremendous leadership in helping us get there." Alex Tosolini, General Manager P&G Cen.

About Grey Global Group
Grey Global Group ranks among the largest global communications companies in the world. Its parent company is WPP (NASDAQ: WPPGY). Grey Global Group operates branded independent business units in many communications disciplines including general advertising, public relations/public affairs, healthcare marketing, brand development, relationship marketing, sales promotion and interactive marketing, and on-line and off-line media services.

About the Euro Effies
The EURO EFFIE® awards, presented by the European Association of Communication Agencies (EACA), go to campaigns which have achieved proven success in two or more European markets. The awards are open to campaigns from traditional advertising and other marketing disciplines and are assessed purely on the effectiveness of the campaign. These awards support and promote the role of advertising as an effective and efficient use of marketing resources. More information can be found at

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