VML, Crisp Wireless join to deliver mobile ad solutions
25 September, 2006
VML, a WPP company based in Kansas City, Missouri; and one of the world’s leading marketing technology companies, and Crisp Wireless, a provider of mobile content management and delivery solutions, today announced that the companies have agreed to join forces on a wide range of efforts to deliver mobile advertising solutions for major brands. The companies are already engaged in Fortune 1000 client work, with VML leading the creative and strategic direction and Crisp Wireless providing the technical management of programs that include mobile WAP sites; mobile content storefronts, mobile messaging, and opt-in promotions.
Crisp Wireless will also work closely with the in-house team of mobile technology experts at VML that develop mobile applications and programs in support of client marketing objectives. VML clients include Burger King®, AMC Theaters, Colgate-Palmolive, Microsoft and Sprint, while Crisp Wireless clients include Tribune Interactive, Getty Images, USAToday.com, and Fandango.
Our clients are increasingly interested in reaching the mobile consumer, and we have responded with a variety of programs that serve a diverse set of mobile promotional needs,” said Jon Cook, managing partner. “Crisp’s mLogic™ platform enables us to maximize reach by quickly deploying the highest quality experience possible to virtually any handset."
VML has a robust and growing mobile marketing practice, and is an active member of the Mobile Marketing Association. Crisp Wireless is a long-time pioneer in the delivery of mobile solutions for media and entertainment clients.
“VML is breaking new ground by delivering innovative mobile advertising programs for brands that are among the most visible in today’s market,” said Boris Fridman, CEO of Crisp Wireless. “Agencies and their clients require rapid development of compelling mobile experiences and detailed reporting features. The mLogic platform allows VML to meet that requirement and beyond by delivering the best possible user experience and functionality across all devices as well as comprehensive reporting features."