Mediaedge:cia and Bravo create hispanic media communications division
18 September, 2006
Mediaedge:cia (www.mecglobal.com), a leading media communications specialist company and part of WPP's media investment management company GroupM, and The Bravo Group, the pioneer agency of Hispanic marketing, today launch its dedicated Hispanic media communications division: MEC Bravo.
Bravo’s current media planning and buying capabilities will combine with Mediaedge:cia to provide a new offer which will include access to consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), retail consultancy, sponsorship consultancy and activation and branded content and entertainment marketing services.
Both Mediaedge:cia and Bravo already have a successful history of working together across clients such as Cingular Wireless, Payless ShoeSource and Chevron.
Said Michael Jones, MEC’s Chief Executive Officer, Latin America, “In order to provide a compelling offer for our clients, we need to demonstrate leverage strength in volume, depth of knowledge and insight and breadth in expertise and resource. We want to offer our clients a relevant and trustworthy point of view of the Hispanic markets and audiences based on strong consumer knowledge. By harnessing the power of MEC and Bravo and our culturally relevant insights, we will better be able to immerse Hispanic consumers with our clients’ brands.”
Added Eddie Gonzalez, Chairman & CEO of The Bravo Group “Our objective with this exciting new venture is to build and grow something different in US Hispanic market. With the development of unique research and insights, combined with our unparalleled approach and capabilities, we will differentiate ourselves from the current standard market place offer.”
Staff from Bravo’s media department will relocate to MEC’s New York (North America HQ) and Miami (Latin America HQ) offices from October 1st.
- Gonzalo del Fa, formerly Managing Director of MEC Argentina, will relocate to New York to head up MEC Bravo, reporting to Michael Jones, MEC’s Chief Executive Officer, Latin America.
- Jorge O Espinoza, formerly Managing Partner of the Latin America Global Solutions unit in Miami, will become Managing Partner MEC Bravo, Miami. He will report to Gonzalo del Fa