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Alex Norman appointed CEO of LiveWorld-WPP

17 October, 2006

WPP (NASDAQ: WPPGY) a world leader in communications services, and LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a world leader in online customer community marketing services, today announced the appointment of Alex Norman as Chief Executive Officer of their recently formed joint venture, LiveWorld-WPP.
Mr. Norman brings a wealth of experience to LiveWorld-WPP, including multiple positions in the WPP Group, and an extensive background in integrated marketing communications. While working within the WPP Group at Ogilvy and Young & Rubicam, Mr. Norman led integrated teams for advertising, interactive, direct marketing, PR, and events to drive innovation and business growth for some of the worlds top brands, including Lincoln Mercury, Jaguar, Sony, Mattel, LG, Campbell's, and the Office of National Drug Control Policy. He comes to LiveWorld-WPP from his most recent assignment at Endeavor Marketing, where he played a key role in crafting talent and content solutions for American Express global brand and card product initiatives.

“Alex has the perfect combination of experience to lead LiveWorld-WPP. He is skilled in delivering successful interactive marketing campaigns for many of the world’s major brands and has in-depth knowledge of the WPP network. He is a great asset that positions LiveWorld-WPP for success,” said Peter Friedman, Chairman and CEO of LiveWorld.

“We have already seen very positive response to the joint venture from our agencies and clients. Multiple new projects are in place and under discussion,” said Mark Read, Strategy Director, WPP and CEO of  “With Alex’s outstanding track record and WPP history, he will be an excellent ambassador and evangelist with WPP agencies for our clients.”

Mr. Norman’s office will be in New York City.

Acrobat Document LiveWorld_PressRelease_AlexNormanCEO_oct06_guid854.pdf

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