GroupM, ABC and Touchstone collaborate on programming deal
16 October, 2006
GroupM, the ABC Television Network, and Touchstone Television today announced a partnership to produce six-episodes of October Road, a drama script from Scott Rosenberg, Josh Appelbaum, and Andre Nemec, to air on ABC.
The deal marks the evolution of an unprecedented programming partnership that began in 2004 as a venture with ABC and GroupM, the leading media investment management firm.
The collaborative asset exchange was announced jointly by Peter Tortorici, president, GroupM Entertainment; Stephen McPherson, president, ABC Entertainment; and Mark Pedowitz, president, Touchstone Television and executive vice president ABC Entertainment Television Group.
“Investment in content opportunities is core to GroupM, and we feel fortunate to have ABC and Touchstone as our partners in this terrific new series,” said Tortorici.
“GroupM has proven to be an excellent partner in organically connecting creativity with viewers and advertisers,” added Pedowitz. “We were deliberate in choosing October Road for its compelling storyline that will resonate with the audience.”
October Road centers on a young, acclaimed novelist at a crossroads in his life when he returns to his hometown to teach at the local university and face the family and friends he left behind. The series will begin shooting this month as a joint production between Touchstone Television and GroupM Entertainment.
The series will star Tom Berenger, Geoff Stults, Brad William Henke, Evan Jones, Jay Paulson, Warren Christie, Odette Yutsman, Slade Pearce, Laura Prepon and Bryan Greenberg. October Road is executive produced by Gary Fleder, Scott Rosenberg, Josh Appelbaum and Andre Nemec. Mr. Fleder directed the pilot.