Added Value launches in Poland
3 November, 2006
Added Value is entering the Polish market with a strategic partnership agreement with Stratosfera, a leading marketing strategy consultancy in Poland.
The new partnership confirms Added Value’s on-going commitment to strengthen resources in Central and Eastern Europe in response to increasing client needs. Stratosfera will maintain its present name and ownership independence.
Added Value now has representation in 14 countries worldwide and is committed to further expansion in order to service its clients in all major and emerging markets.
“We are excited about our partnership with Stratosfera. Poland is an important and fast-growing market, and we are seeing increasing demand from clients to support their ambitions for the Polish market. It was therefore very important that we found the right partner, and we have selected Stratosfera because of the high quality of its work, its people, and its client relationships,” says Angus Porter, Global CEO Added Value.
Through the partnership, Stratosfera’s clients will gain access to Added Value’s tools and methodology, case studies and global know-how. Stratosfera will provide Added Value with unique knowledge of the developing and unsaturated Central and East European markets. The two agencies will cooperate fully on projects for both Polish and foreign markets, with both parties open to a strengthening of ties over time.
Stratosfera is Poland’s first and largest marketing strategy consultancy. It was set up in 1997. It provides a full scope of marketing strategy services, including brand strategy development, strategic audits, brand portfolio strategies and new product development. Stratosfera also authors a number of research and strategy tools including TGS™ (part of BMRB’s TGI) - most widely used psychographic consumer segmentation in Poland.
The company is owned and managed by its four partners – Agnieszka Grynkiewicz, Krzysztof Najder, Bartek Serafinski and Mariusz Swiatek and currently employs strategists and analysts with psychology, sociology, qualitative and quantitative market research, advertising and economy background.