JWT wins integrated marketing duties for Ford in San Diego
25 August, 2006
The San Diego Ford Dealers Advertising Association has named JWT as its new marketing communications agency to handle creative, media placement and Hispanic marketing.
"JWT provided all the resources we needed to handle our recently formed dealer association under one roof," said John McCallan, Jr., president, Pearson Ford. "Their talent and retail expertise will allow us to get really aggressive in this market."
JWT currently represents 85 percent of the nation's local Ford dealer associations. JWT has been in San Diego for more than 20 years with local account representation servicing the U.S. Marine Corps, as well as a team of recruitment specialists working with local clients like Jack-in-the-Box and Qualcomm.
"JWT is excited to expand our San Diego operations, and establish a Ford- dedicated team. We look forward to a long and successful partnership," said Bob McClowry, executive vice president, JWT.