Wunderman selects LiveWorld for Go Beyond Campaign
17 August, 2006
Wunderman UK, a unit of WPP (NASDAQ: WPPGY) a world leader in communications services, and LiveWorld, Inc. (OTC Pink Sheets: LVWD.PK), a world leader in online social networks and customer communities, today announced the selection of LiveWorld to provide moderation services for the new Land Rover “Go Beyond” campaign at www.landrover.com/gobeyond/. (See July 31, 2006 release from Wunderman and Land Rover.)
It’s a virtual universe which embodies the spirit of adventure in everyone, and Land Rover is offering it up to adventure seekers of the world. In ‘Beyond’, they can express their unique spirit in an infinite number of ways and share it with a global community of like minded individuals.
“Creating brand experience on the Internet goes beyond just having a web site”, said Jon Williams, interactive creative director, Harrison Troughton Wunderman. “It demands the tone and cultural experience that engages and supports the customer experience. This is why we chose LiveWorld, one of the most experienced provider of online moderation services in the industry.”
At the heart of the campaign is a community based global forum for sharing adventurous experiences which will consist almost exclusively of user generated content. Music, food, travel, sports, art, thought, personal missions, journeys and fascinations, in fact any experiences big or small as long they ‘go beyond’ for the individual are welcome.
The new campaign follows the July 13th announcement by WPP and LiveWorld of their joint venture (LiveWorld-WPP) dedicated to collaborating with WPP agencies to offer, create, and deploy LiveWorld’s online community and social networking services as marketing venues for WPP’s clients on a global basis.