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Grey EMEA triumphs at Euro Effies

29 September, 2005

Grey Europe, Middle East & Africa was named Agency Network of the Year at the EACA* Euro Effie awards ceremony held in Brussels tonight.

Euro Effies are the premier awards for proven communications effectiveness across Europe – rewarding campaigns that build brands across borders. The competition is organised by the European agencies' body The European Association of Communications Agencies and are considered the gold standard in commercial communications effectiveness.

Commented Carolyn Carter, President and CEO, Grey Global Group Europe, Middle East & Africa, "We know advertising can deliver real growth for brands. But today there’s one common truth for Brands, Clients and Agencies – we need to prove our worth every day. That’s what keeps effectiveness at the top of our agenda at Grey. These awards are a wonderful achievement for Grey, our clients and their brands".

Grey EMEA’s Euro Effie winners include:

Gold Grey Worldwide Düsseldorf P&G Lenor "Poetry" campaign Lenor’s volume increased by 55% in Belgium and by 15% in Germany
Silver Grey Worldwide Copenhagen Synoptik "Age Discount" campaign Combined net turnover for Synoptik for Denmark, Norway and Sweden exceeded the targeted 10%, to increase by 24%
Silver Atletico International Advertising SEAT Leon "For Those Who Believe" campaign SEAT Leon sales climbed between +28% and 39% in all advertising markets Bronze Callegari Berville Grey GlaxoSmithKline Aquafresh "Stick Out Your Tongue" campaign The financial goal for Aquafresh’s Tooth & Tongue Brush was 5% value growth. In Europe 9% growth was achieved, with one country growing 171%

Best Small Budget Grey Worldwide Copenhagen Synoptik "Age Discount" campaign

Best Brand Atletico International Advertising SEAT Leon "For Those Who Believe"

Revitalisation campaign

Finalist Grey London Bold2in1 "Part of the Fabric of Life" campaign

Finalist Grey Warsaw Lenor "Morning Freshness" campaign

"The Lenor advertising is beautifully stylish. It connects with our consumers. And it works. Winning the Euro Effie is the icing on the cake. It rewards P&G´s philosophy that the consumer is boss. It also recognises the effectiveness of our creative product". Danielle Bibas, Marketing Director - Lenor Western Europe.

"It's great news. Between ourselves and Grey we're obviously very happy with the results the ad has been driving - in fact it won our internal ad awards. To have the work now recognised as a Toiletries & Beauty Euro Effie winner is the ultimate accolade". Peter Kirkby, Vice President, Global Aquafresh Strategy & Communications.

"Synoptik is a Scandinavian chain of opticians operating in an increasingly competitive environment - so advertising effectiveness is essential. We look for creative solutions that deliver significant sales results and sharpen our image as a dynamic opticians chain. The 'Age Discount' campaign did exactly that and I am both delighted and honoured that the Euro Effies jury has chosen to reward our efforts." Poul Kuhberg, Marketing Manager Synoptik.

"We relied very much on the punch of this TVC to allow us to cut through the clutter, especially since we were on a rather small budget in the respective markets. The agency ensured this through a powerful execution, combining concept, visual and music in a striking way. 'For those who believe in driving' has almost become a mission statement for the people working for SEAT in all the west-European markets and at Atletico International. We keep on carrying this statement through all the markets and throughout the SEAT company." Axel Mohr, Marketing Director SEAT S.A., Barcelona, Spain.

* The European Association of Communications Agencies

Acrobat Document Grey_PressRelease_GreyEMEATriumphsatEuroEffies_sep.pdf

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