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Ogilvy & Mather Asia Pacific top creative rankings

4 February, 2005

Ogilvy & Mather Asia Pacific, for the third year in a row was named 'Hottest Agency in Asia', Number One 'Network of the Year', Number One ranked agency in Singapore, followed by an impressive showing of Richard Johnson, The Creative Director of Ogilvy Re.

Ogilvy & Mather Singapore is the Ogilvy & Mather global network's most creative agency and globally, Ogilvy & Mather Asia Pacific is recognized as one of the most creative agency networks in the world.

'It's been a bumper year for us, One Show gold, D&AD pencil and now this. To do great creative work you need great wonderful creative people, fantastic suits, exceptional photographers, passionate retouchers and of course clients with the common sense and bravery to allow it all to happen. We were just lucky enough to have all these,' stated Richard Johnson on his recent success.

Campaign Brief Asia's annual round up is the premiere award tally in the region, and is recognised internationally as an established creative benchmark in Asia Pacific advertising. The rankings are based on a transparent process, which includes results at Cannes, Clio's, One Show and D&AD, including Asia's Adfest and Media magazine awards. Campaign Brief Asia was launched in 1998, and have consistently produced creative and agency rankings. Basing the rankings on a two-year period, ensuring that the performance of agency and creatives are consistent over a subscribed period of time.

'The most consistently awarded creatives in Asia Pacific work at Ogilvy & Mather. That’s because they know their ideas have a far greater chance of seeing the light of day in Ogilvy than in any other agency. Richard has done us proud and proven that ideas live at Ogilvy,' stated Tham Khai Meng, Co-Chairman, Asia Pacific and Executive Regional Creative Director.

'The whole Ogilvy network has been on a creative momentum, that has gained worldwide attention, with a special nod to Richard Johnson. He has been one of the real stars this year and for the past few years he has not had the recognition he deserved,' stated Kim Shaw, Publisher, Campaign Brief Asia. He continues, 'due to Tham Khai Meng's impressive leadership, he has steered Ogilvy & Mather to many wins, and now the whole ad world is looking to Asia as a developing market. Having been asked to Chair this year’s Clio’s is a perfect example of the international recognition Asia so duly deserves.

'The work that put Ogilvy ahead (and which put Richard Johnson into the Singapore #1 hotseat) included benchmark executions for Ogilvy RedCard's The Economist, Vinum, Gaelic Inns, Spade Magazine and Listerine. Ogilvy has an enviable stable of creative talent and has dominated the top ten slots in Asia and Singapore over the past 10 years. In the past four years alone, the top slots has been occupied by Ogilvy Creatives including Tham Khai Meng, Eugene Cheong, Andy Greenaway, and Craig Smith.

Acrobat Document Ogilvy_PressRelease_OgilvyMatherAsiaPactopcreative.pdf

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