WPP agencies launch global showcase
5 October, 2004
J. Walter Thompson, Ogilvy & Mather, Rainey Kelly Cambell Roalfe/Y&R and HHCL/Red Cell today announce the launch of reels.tv (http://www.reels.tv), a global online showcase of directors, post-production companies, directors of photography, editors and music producers' showreels. The free service is for the exclusive use of all WPP agencies worldwide.
Conceived by the Heads of TV at JWT, O&M, RKCR/Y&R and Red Cell in London and produced by digital asset management specialists BEAM tv, reels.tv will give all WPP agencies immediate access to view online the new and archive reels from the freshest and best creative talent across the world.
"reels.tv will help us hugely with the delivery, accessibility and use of showreels", says Nigel Foster, JWT London's Head of TV. "Not only will our creatives have immediate access to the most comprehensive and up-to-date reels library in the world, but production companies will also save significantly by removing tape and courier costs from the otherwise expensive showreel process."
WPP Strategy Director Mark Read says: "reels.tv is about providing the best possible service for our clients and making the lives of our creatives and TV people easier. WPP Continues to invest in proprietary services and initiatives that help group companies and their clients develop their businesses, build competitive advantage and exploit advances in digital technology.