MindShare lands Unilever account
5 November, 2004
Following an exhaustive six month review Unilever has awarded MindShare the consolidated European media business worth €1 billion. The decision was made following a competitive pitch involving MindShare, Initiative and Aegis. MindShare has been appointed to work with Unilever in fifteen European markets.
Giulio Malegori, CEO of MindShare Europe, says of the appointment, ‘I am delighted that Unilever has selected MindShare as their media partner for Europe. Our team has really risen to the challenge of delivering a truly compelling offer in each market based on a combination of great thinking and robust negotiation. We are really looking forward to working with one of the top global advertisers across the region’.
The €1 billion Unilever business represents the largest single account move in the history of the European media business. The review began in May and included very detailed analysis of Unilever activity in each country and local market presentations in early September.
Commenting on the appointment, Alan Rutherford, Unilever Global Media Director said,
‘Unilever needs to streamline its external support structure and services in line with its drive for simplification and MindShare has clearly recognised the needs of our European business in their response to this pitch. They have answered our brief in terms of cost, quality, insight and innovation linked to a strong vision for our business and brands. Working with MindShare across the region will ensure that Unilever continues to set new standards and benchmarks in media planning, negotiation and international media management’.