HSBC appoints WPP agencies
11 May, 2004
HSBC has appointed WPP to provide its creative advertising, media and direct marketing services worldwide. The appointment is a result of a thorough and wide-ranging review of HSBC’s previous arrangements and its wish to consolidate its business with one marketing services organisation. In response to HSBC’s requirements WPP is establishing a team which will draw upon the combined resources of the group. The lead agency will be J Walter Thompson. The other agencies involved are: Red Cell (including Berlin Cameron), Bates Asia and Batey for creative advertising work, Group M for media buying, rmg:connect and 141 Worldwide for direct marketing and Landor for branding and corporate identity.
The team dedicated to HSBC will be managed by Toby Hoare, WPP Global Client Leader, who will have ultimate responsibility for all marketing communications delivered by WPP companies across all disciplines and geographies to HSBC companies.
Peter Stringham, group general manager, marketing for HSBC said: "As the world’s second largest financial services company, HSBC is keen to integrate its marketing more effectively, apply brand and communications strategies consistently and to maximise synergies and cost-effectiveness across the Group. All four companies participating in the review demonstrated world class resources. However, WPP’s ability to co-ordinate those resources across HSBC’s footprint and to tailor them to our specific needs proved decisive."