Interactive agency launched
24 June, 2004
CommonHealth today announced the launch of Qi Interactive, the organization's new, full-service digital agency. The emphasis of the new unit will be on interactive and Web-based solutions that help clients drive brand performance both in the online space and through professional healthcare media.
) is the world's leading healthcare-communications resource and a WPP Group (LSE: WPPL.L; NASDAQ/ADR: WPPGY; www.wpp.com
Qi (pronounced kee) Interactive, whose tag line is "Ideas That Move Your Brand™," offers clients the ability to take an interactive campaign from the research phase (determining physician and patient behavior and attitudes online), through the planning, development, ongoing-maintenance and ROI-assessment stages.
The unit launches with a cache of proprietary online research tools. With PeerSight™, PatientSight™, MDTalk™ and PatientTalk™, online behaviors, as well as the overall attitudes and behaviors of physicians, HCPs, patients and caregivers, are revealed. Qi Interactive clients will also be afforded the ability to assess the overall structure of the online space in key markets and therapeutic arenas through Qi's NetWatch™ process.
"This is a very exciting time for us. Many of our services are enabled by innovative technologies and processes and haven't been seen before. Consequently, they provide deep intelligence and high relevance during a time of rapid change for the pharmaceutical and healthcare industries," said Matt Giegerich, president and CEO of CommonHealth.
Jim Clifford, tenured with CommonHealth for 15 years, will serve as head of the new unit while continuing his responsibilities as Group Company chairman, CommonHealth. Qi Interactive offerings also include a 24-hour hosting service, multimedia and 3-D animation capabilities, the building of both Web sites and online Web site suites, and developing applications that run on both desktop and laptop, PDA, CD-ROM and the Web. The unit offers a wide variety of productivity tools as well, including online brand-information libraries, Finders, organizing and scheduling systems, rep extenders and pharmacoeconomic and dosage calculators. Qi also provides distance and interactive education for sales representatives, physicians and patients through a turnkey "Teaching and Training™" service.
CommonHealth comprises Qi Interactive, Thomas Ferguson Associates, Adient, The Quantum Group, Noesis Healthcare Interactions, Carbon Healthcare Communications, The Xchange Group, Solara, Health Learning Systems, ProCom International, The Conectics Group, MBS/Vox, Enterprise IG Health, EinsonHealth, MD/Salud, Shire Health New York, CommonHealth Europe, CommonHealth Australia and CommonHealth Kyowa.
CommonHealth also has partnerships with the following companies: Ogilvy Healthcare Network, Media Marketing Solutions, Medical Broadcasting Company (MBC) and PDI.