JWT Tech Group and DWP/Bates combine
20 January, 2004
Bob Jeffrey, Chief Executive Officer of J. Walter Thompson Company, today announced the formation of an expanded technology brand marketing practice in the U.S. A newly created agency called J. Walter Thompson Technology combines the strengths of the JWT Technology
Communications Group in San Jose, a long-time technology leader in the Silicon Valley, with DWP/Bates Technology, an award-winning technology brand marketing agency in Atlanta, formerly part of Bates USA. During the summer of 2003, the former Bates Worldwide parent company, Cordiant Communications, was acquired by the London-based WPP Group.
With the acquisition, J. Walter Thompson, part of WPP, absorbed Bates USA.
Bob Jeffrey said, "J. Walter Thompson Technology brings the DNA of two successful agencies together to become a potent new force in the tech sector. It is well positioned to capitalize on renewed growth in the category by providing technology companies seeking a real competitive advantage with creativity, strategic thinking and media expertise unmatched in North America."
J. Walter Thompson Technology begins operations with billings in excess of $120 million and 75 employees. It will be headquartered in Atlanta and maintain its operations in San Jose. The new agency’s blue chip client list includes CDW, Citrix, Legato, Level 3 Communications, Mercury Interactive, Net Screen and Samsung and it possesses experience across every facet of the enterprise and communication technology sectors.
The new management team is as follows:
Ridge White becomes CEO of J. Walter Thompson Technology from President of DWP/Bates Technology on April lst, succeeding Frank Donino.
Frank Donino will become Founder Chairman of the new agency from Chairman and CEO of DWP/Bates Technology, upon his retirement in March.
Craig Patterson becomes President of J. Walter Thompson Technology from the same post at JWT Technology Communications Group, effective immediately.
While the past several years have seen the demise or redirection of most agencies once focused on the tech sector, both of the J. Walter Thompson Technology offices have not only survived but prospered. For example, DWP/Bates’ Gold EFFIE winning campaign for the client CDW was named "Business-to-Business Campaign of the Year" for 2002 by Ad Age sister publication BtoB Magazine. The same magazine named the CDW follow up campaign their "TV Campaign of the Year" for 2003 in their December issue. Meanwhile, on the West Coast, JWT Tech in San Jose has seen a recent influx of new business including Citrix and Embarcadero Technologies.
Ridge White said, "We have prospered through the industry shakeout because we bring a deep understanding of the space and target audience buying motivations key to creating brand preference and demand. That’s the advantage clients are looking for as they renew their marketing activity and stake out a competitive position."
Frank Donino said, "We are delighted to become part of J. Walter Thompson, one of the world’s premier global networks. Their infrastructure and support will enable us to provide global reach to U.S.-based clients, export our skill set across the worldwide company and expand in emerging markets to create a truly global technology practice."
As one of its first initiatives, J. Walter Thompson Technology will unveil the first in depth psychographics insight study entitled "IT Insight" in conjunction with a leading technology publishing company. The study will uncover underlying motivations in the minds of IT professionals toward technology product and services decisions in today’s complex technology buying marketplace.