Management Ventures opens new client service & research centre
1 October, 2003
Management Ventures, Inc., a WPP company and global leader in retail research and training, has announced the opening of a new Client Service & Research Centre at Berkeley Square, London. The Centre offers FMCG (fast-moving consumer goods) suppliers unique insights and new research tools to enhance their account and market planning work in Europe and across the globe.
The Centre will expand Management Ventures’ online resources and training events focusing on
European retailer account planning; customer tiering and capabilities scorecarding; resource allocation; retailers’ sales, stores and square-meter growth; and forecasting.
By collaborating with leading European FMCG suppliers to expand the company’s retail and markets research programme, Management Ventures has raised the calibre of research tools available in the European retail sector. In fact, the company’s retailer insights and analysis have recently helped several global suppliers build their expansion strategies for Central and Eastern Europe, including Russia.
CEO Dan O’Connor recently said, “We offer a unique view and expertise not available today. Our research builds on 15 years’ experience and rigorous analysis on retailers such as Carrefour, Metro, Tesco, Casino, Auchan, Wal-Mart/ASDA, as well as Aldi, Lidl and Boots. Expanding our facilities and European research staff improves ease of access to our online tools and training events for clients.”
Trainers and analysts from Management Ventures will be previewing the company’s retail insights and research tools at several upcoming events, including account training on Metro, Auchan, Carrefour and “Retailer Economics” in London and Paris, as well as the Europe 2004 Preview Forum in Barcelona.