Added Value expands international network with launch in Spain
25 March, 2003
Added Value, Europe’s largest and most experienced strategic marketing agency is further expanding its international network with the launch of two offices in Spain later this month.
Based in Madrid and Barcelona, Added Value will launch with 17 staff as a result of the merger of the Planners network into Added Value. Recognised as Spain’s leading marketing agency through its work for Nike and Coca-Cola, Planners is also part of WPP.
With Added Value’s entry into Spain, WPP is bringing together the resources and talent of both companies, providing clients with the experience and expertise they need to grow their brands. The new agency will be known as Added Value Planners.
Added Value Planners provides specific expertise in youth marketing, semiotic analysis, qualitative and quantitative research. In addition to clients such as Nike, Coca-Cola, Heineken, KFC, Bayer and Nestle, Added Value Planners is retained by Ogilvy & Mather to provide strategic planning.
Charles Broome, CEO of Added Value, says, “Both agencies share the passionate belief that consumer insight is the inspiration behind delivering growth strategies. In bringing Added Value and Planners together, we are confident that we will firmly establish ourselves as the first choice for strategic marketing advice among major brands in Spain.”