Y&R and Wunderman in major EMEA moves
1 July, 2003
William Eccleshare, Chairman/CEO of Young & Rubicam Europe, Middle East and Africa, announced today a series of wide-ranging initiatives for Y&R and Wunderman in the region to redefine the agencies’ business practice.
• Mr Eccleshare takes over regional leadership of Wunderman in addition to Y&R Advertising. Stewart Pearson, Chairman/CEO of Wunderman for the past three years, is to leave.
• Robert Campbell, joint Executive Creative Director of Rainey Kelly Campbell Roalfe/Y&R, is additionally appointed Vice-Chairman of Y&R Advertising EMEA. He continues as joint Executive Creative Director of RKCR/Y&R.
• Cathy Lasowski, Y&R’s Managing Partner on the global Danone account, additionally becomes EMEA Chief Client Officer.
• Mark Bindloss Gibb, Chairman/CEO of Y&R Hungary and Poland, becomes Area Director for Austria, Belgium, Greece and the Nordic countries in addition to his current responsibilities.
• An EMEA Centre of Excellence in Strategic Planning is established, led by Jim Williams, EMEA Director of Strategy, and Simon Silvester, EMEA Executive Planning Director.
• Country Chairmen for Y&R/Wunderman are appointed in three key markets: in France, Christian Liabastre, Chairman/CEO of Y&R France; in Italy, Massimo Costa, Chairman/CEO of Y&R Italy; and in Belgium, Eric van den Broeck, Chairman/CEO of Y&R Belgium.
• Practice Leaders are to be introduced, at both regional and local level, in all communications disciplines. For example Robert Campbell, mentioned above, takes on responsibility for creative standards across the region. Also Pru Parkinson, recently appointed as Managing Director of Digital in the region, becomes Practice Leader for Interactive.
• An EMEA Operating Board of Y&R and Wunderman leaders in the region, led by Mr Eccleshare, is appointed.
The moves follow other Y&R/Wunderman appointments this year of Stefan Himpe as Chief Operating Officer and Chief Financial Officer; Marcus Brown as Senior VP, Director of Business Development; in addition to Pru Parkinson mentioned above.
All those promoted to additional roles retain their current responsibilities.
The broad purpose of the reorganisation is to reinforce the Y&R and Wunderman “Best alone – better together” precept, by which each of the lines of business strives to be the best individually in its own discipline but which provides further holistic advantages when they work together to devise solutions for clients. By controlling both lines of business, Mr Eccleshare becomes the guarantor of that principle.
Mr Eccleshare said: “Since my arrival last September I’ve been working with Y&R and Wunderman leaders in the region in designing the right mechanisms to make it easier for our clients to get the solutions and ideas they need for their brands. These steps will create a European network that approaches a client’s issues with channel-neutral flexibility and the ability to draw from Y&R or Wunderman, or both, with equal ease and fluidity.”
Of his new Wunderman role, additional to his Y&R responsibilities, Mr Eccleshare said: “Only a single point of reporting will enable the kind of mutual, shared-objective views we need to be successful. Stewart Pearson has done an outstanding job in the past three years in strengthening Wunderman throughout the region to its best-ever performance levels, and it’s only because of his tireless efforts that we are in a position to create such a formidable organisation today.”
On practice leadership, Mr Eccleshare explained: “We have to provide world-class expertise to our clients, so we are developing new roles with the intention of being unbeatable in every discipline in which we operate. As creative Practice Leader, Robert Campbell will be responsible for driving creative standards across the region.”
The creation of the new Country Chairmen follows a precedent already set in other Y&R/Wunderman EMEA markets – Central and Eastern Europe, Scandinavia, Germany and Austria – as well as in other regions around the world.
Membership of the EMEA Operating Board will comprise some of those mentioned above – Mark Bindloss Gibb, Marcus Brown, Robert Campbell, Massimo Costa, Stefan Himpe, Cathy Lasowski, Christian Liabastre, Pru Parkinson and Jim Williams – plus Santiago Alonso, COO of Wunderman EMEA and Wunderman Spain; Rafael Esteve, Chairman/CEO Vinizius/Y&R Barcelona; Steve Harrison, Creative Partner Harrison Troughton Wunderman UK; Peter Karst, Chairman/CEO Wunderman Germany; Jim Kelly, joint CEO Rainey Kelly Campbell Roalfe/Y&R; Norbert Lindhof, Chairman/CEO Y&R Germany and of Y&R/Wunderman Alliance; Guillermo Navarro, Chairman/CEO Y&R Madrid; and Alexei Orlov, Chief Operating Officer, Wunderman Automotive EMEA.